The Accuracy of the Juster Scale for Predicting Purchase Rates of Branded, Fast-Moving Consumer Goods

The Rowntree's which emerged from the 19th century was typical of contemporary British enterprise and had no clear commercial strategy. Business strategy comprises the explicit calculation by a company of the most beneficial policy to adopt towards suppliers, rivals, buyers, and consumers [17]. Rowntree's continuance of traditional managerial and sales practices allowed the more dynamic Cadbury's to...