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The apparel retailing market and the store’s choice behavior in Vietnam’s big cities

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The apparel retailing market and the store’s choice behavior in Vietnam’s big cities

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The purpose of this study is to explore the apparel retail market and the store's choice behavior among urban customers in Vietnam. The survey method was implemented to collect data about the customers' judgements and satisfaction levels on retailing services at the fashion stores in the three big cities of the country: Hanoi, Danang and Hochiminh City. The survey's results show that Vietnamese urban customers tend to enter the stores not only base on the products categories but also increasingly pay more attention to service criteria for higher entertaintment experiences with the retailers's environment.

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Nội dung Text: The apparel retailing market and the store’s choice behavior in Vietnam’s big cities

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