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The awareness of environmentally friendly products: The impact of green advertising and green brand image

Chia sẻ: Đỗ Khánh Ân | Ngày: | Loại File: PDF | Số trang:8

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This study is useful for the supermarket in Indonesia particularly in understanding customer behavior to the environmentally friendly product. So, the implementation of the marketing strategy is more precise. Besides, this study can be an input for the Indonesian Government in implementing a regulation associated with the global warming issue through research on environmental friendly product.

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Nội dung Text: The awareness of environmentally friendly products: The impact of green advertising and green brand image

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