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The effects of consumers ethnocentrism and country of origin on attitudes towards electronic products: an empirical comparisons of Taiwanese and Cambodian consumers

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The effects of consumers ethnocentrism and country of origin on attitudes towards electronic products: an empirical comparisons of Taiwanese and Cambodian consumers

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The results indicate that both Taiwanese and Cambodian respondents perceive Japanese electronic products as the most favorable and high quality with high attitudes and intention to purchase. Taiwanese, Thai, and Chinese electronic products are perceived in a second, third, and fourth, respectively. Chinese electronic products are perceived as low and cheap price, while electronic products made in Thailand are getting stuck in the middle.

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Nội dung Text: The effects of consumers ethnocentrism and country of origin on attitudes towards electronic products: an empirical comparisons of Taiwanese and Cambodian consumers

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