The Podcast Consumer Revealed 2008 The Arbitron/Edison Internet and Multimedia

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The Podcast Consumer Revealed 2008 The Arbitron/Edison Internet and Multimedia

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The Podcast Consumer Revealed 2008 The Arbitron/Edison Internet and Multimedia Study Tom Webster - Vice President, Strategy and Marketing Edison Media Research April, 2008 Podcasting is the concept of downloading various types of longer-form online audio programs, in the form of digital ﬁles you can listen to at any time you choose. • Podcasting does NOT refer to the downloading of individual

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