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The Reaction of Z Generation to Online Television Advertisement

Chia sẻ: Huyết Thiên Thần | Ngày: | Loại File: PDF | Số trang:9

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Online advertisement or online television advertisement (TVC) are the most effective ways of communication. Researchers and marketers have turned their attention and resources into this channel, exploring the rules and reactions of those who accept advertising. The Z generation is a particularly important group of customers nowadays, representing the behavioral group and the unique qualities of people in the era of science and technology with many historic turning points. In fact, how did they react to TVC? There are some general studies about online advertising with consumers.

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