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THE TOURISM PRODUCT

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THE TOURISM PRODUCT

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Our model might be a useful instrument for both academics and practitioners who want to better understand consumer behavior; it may also serve as a basis to successfully create, market and monitor luxury brands or products in a cross- cultural context. Even if the world of luxury products is not homogeneous, we believe that the underlying consumer motives and desires transcend national boundaries in a structure that derives from the individual‘s situation and the luxury value dimensions. Our multi-dimensional model integrates these consumers‘ value perceptions from different perspectives. Encompassing cognitive and emotional dimensions, it might already lead to a better...

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