Thesis for the degree of Master of Business: Transport Routing and Scheduling Systems
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The research design adopted to address this problem utilised mixed data collection methodologies. In order to determine what was happening in the industry as a whole, a specially designed survey was conducted utilising both web-based and traditional paper-based instruments. This provided valuable quantitative data about the rate of uptake, types of companies and so on. To complement this, a focus group of selected representatives within the industry was conducted to delve more deeply into motivations behind the decision to adopt the technology and the perceived benefits derived from it.
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