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Trade marketing of fast moving consumer goods industry in Vietnam: A case study of procter and gamble

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Trade marketing of fast moving consumer goods industry in Vietnam: A case study of procter and gamble

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Trade marketing is a discipline of marketing that focuses on increasing the demand at wholesaler, retailer or distributor level rather than consumer level (Howard, 2011). Trade marketing is of utmost importance when it comes to increasing revenue for fast moving consumer good (FMCG) section.

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Nội dung Text: Trade marketing of fast moving consumer goods industry in Vietnam: A case study of procter and gamble

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