TRAINING FOR DIGITAL PROJECTION A REFERENCE GUIDE TO DIGITAL CINEMA

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TRAINING FOR DIGITAL PROJECTION A REFERENCE GUIDE TO DIGITAL CINEMA

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In the late 1980s, when evidence was uncovered that Philip Morris had paid to place Marlboros in Superman II and Larks in James Bond’s License to Kill, Congress threatened to outlaw the practice. 26 Instead, after writing to Congress falsely claiming they had never paid for brand placement, in 1989 the tobacco industry won the chance to self-police a voluntary no-payola policy. Apparently, that meant the tobacco companies could also decide when to start abiding by their own policy (cigar companies did not bother to make a similar pledge until 1997)....

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