Advertising industry

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment learning objectives: Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites

55p caphesuadathemtac 09-11-2021 33 4   Download

The purpose of this study was to investigate consumer’s perceptions on brand-storytelling executed in Irish food and drink industry advertisements. This aim of this study was to investigate the perception of consumers from Dublin, Ireland. The researcher conducted four focus groups as part of this study. The focus group discussions allowed the researcher to determine an in-depth knowledge about the opinions and perception of the participants. The data was collected and analyzed using thematic analysis.

101p nguyenyenyn117 14-06-2019 35 3   Download

Tourism is considered as a  potential industry in many countries. To draw the attention from foreign tourists, each country has its own campaig and tourist advertisement has become a useful tool for this  purpose. With the development of high-tech, tourist advertisements can be found everywhere, every time through leaflet, brochures, press or even through the Interenet. This article mainly focuses on the similarities in generic structure between Vietnamese and English tourist advertisements.

4p bevi123 13-11-2015 56 2   Download

The world today is of innovation and creativity. Splashes of genius of the most obvious strike us every now and the n and make us smack our head at the sheer wonder of it. Innovation is again nothing but application of our well preserved common sense in uncommon situations to solve quite ordinary problems.

34p camnhung_1 07-12-2012 77 11   Download

Age and other railroad industry trade journals made abundantly clear, steam locomotive producers thought in terms of horsepower. If more power could be crammed into a single steam locomotive, then so much the better. Since railroad executives disliked the “doubleheading” of steam locomotives (because of communications difficulties, the need for two separate locomotive crews, etc.), they responded favorably to large, high-horsepower steam locomotives, even when those locomotives shook their physical plant to pieces.

20p hiruscar 25-10-2010 94 5   Download

Photoshop has helped revolutionize how photographers capture, edit and prepare their images for viewing. Most of what we now see in print has been edited and prepared using the Adobe software. The image-editing process extends from basic retouching and sizing of images, to the highly manipulated and preconceived photographic montages that are commonly used by the advertising industry.

20p vongsuiphat 05-01-2010 100 29   Download

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.

4p hgiang 11-03-2009 151 15   Download