Book marketing

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  • Table of Contents Introduction: About the Smashwords Book Marketing Guide Background on Smashwords Setting expectations How Smashwords helps authors and publishers market books Adopting a proactive marketing mindset Marketing starts now Hyperlinks help readers discover books The importance of authors helping authors 37 Marketing Tips (all free to implement!) Tip #1 – Update your email signature Tip #2 – Post a notice on your web site or blog Tip #3 – Contact your friends, family, co-workers and fans...

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  • In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

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  • (BQ) Part 1 book "Marketing research" has contents: The role of marketing research in management decision making; the marketing research industry and research ethics, secondary data and big data analytics, qualitative research, traditional survey research,...and other contents.

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  • (BQ) Part 1 book "Marketing strategy" hass contents: Marketing in today’s economy, strategic marketing planning, collecting and analyzing marketing information, developing competitive advantage and strategic focus, the marketing program, branding and positioning,...and other contents.

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  • (BQ) Part 2 book "Marketing research" has contents: Sampling fundamentals, sample size and statistical theory, discriminant, factor, and cluster analysis; presenting the results, presenting the results, marketing mix measures,...and other contents.

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  • (BQ) Part 2 book "Marketing strategy" hass contents: Innovation in an evolving industry, mattel confronts its marketing challenges, monsanto balances the interests of multiple stakeholders, BP struggles to repair its tarnished reputation,...and other contents.

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  • (BQ) Part 1 book "Marketing management - A relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.

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  • (BQ) Part 1 book "Marketing research" has contents: Marketing research in practice, the marketing research process, research design and implementation, marketing research on the internet, information from respondents - issues in data collection, attitude measurement,...and other contents.

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  • Savvy Book Marketing Secrets 52 Experts Share Insider Tips for Selling More Books Published in 2011 by The Savvy Book Marketer, an imprint of Texana Publishing Consultants, LLC Smashwords Edition Copyright Notice Each article in this ebook is copyrighted by the author of the article. You may not reproduce any article without the prior written consent of the author of the article. You are welcome to share this free ebook with others, but you may not sell it.

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  • (BQ) Part 1 book "Marketing real people real choices" hass contents: Welcome to the world of marketing - create and deliver value; strategic market planning - take the big picture; thrive in the marketing environment - the world is flat; marketing research - gather, analyze, and use information,...and other contents.

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  • (BQ) Part 2 book "Marketing real people real choices" hass contents: Marketing math, deliver value through supply chain management, channels of distribution, and logistics; one to one - trade promotion, direct marketing, and personal selling;...and other contents.

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  • (BQ) Part 2 book "Marketing management - A relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; CSR strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.

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  • (BQ) Part 2 book "Marketing an introduction" has contents: Marketing channels - delivering customer value; engaging customers and communicating customer value - advertising and public relations; personal selling and sales promotion; the global marketplace,...and other contents.

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  • (BQ) Part 2 book "Marketing research" has contents: Basic sampling issues, sample size determination, data processing and fundamental data analysis; statistical testing of differences and relationships, multivariate data analysis, communicating the research results,...and other contents.

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  • (BQ) Part 1 book "Marketing research essentials" has contents: The role of marketing research in management decision making; problem definition, exploratory research, and the research process, secondary data and databases, secondary data and databases, traditional survey research, online marketing research.

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  • (BQ) Part 2 book "Marketing research essentials" has contents: Primary Data Collection: Observation; primary data collection - experimentation and test markets, the concept of measurement and attitude scales, questionnaire design, basic sampling issues, sample size determination, more powerful statistical methods,...and other contents.

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  • (BQ) Part 1 book "Marketing an introduction" has contents: Company and marketing strategy - partnering to build customer engagement, value, and relationships; analyzing the marketing environment; analyzing the marketing environment; understanding consumer and business buyer behavior,...and other contents.

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  • (BQ) Part 1 book "Marketing research" has contents: Introduction to marketing research, introduction to marketing research, research design, secondary data and packaged information, qualitative research techniques, evaluating survey data collection methods, selecting the sample,...and other contents.

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  • (BQ) Part 2 book "Marketing research" has contents: Determining the size of a sample, dealing with field work and data quality issues, implementing basic differences tests, making use of associations tests, making use of associations tests, making use of associations tests, using descriptive analysis, performing population estimates, and testing hypotheses.

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  • About the Smashwords Book Marketing Guide: This guide provides authors and publishers practical advice on how to market their books. The ideas presented herein cost nothing to implement other than the investment of your time. In the last three years, tens of thousands of authors and publishers have improved their book marketing with the Smashwords Book Marketing Guide. Although the Smashwords Book Marketing Guide was originally written for the benefit of authors who publish and distribute their ebooks at Smashwords, the principles you’ll learn here are universal.

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