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Brand attitude

Xem 1-14 trên 14 kết quả Brand attitude
  • This article investigates the impact of price display in the luxury sector, which has always been thought of as “bad practice” in luxury marketing but never explored empirically. Taking an experimental approach, the study shows that in the case of brands in the premium luxury segment, price display may have a positive influence on luxury perceptions, and more specifically on perceived brand uniqueness and conspicuousness, which in turn may transfer to brand attitude and desirability.

    pdf8p nhutnhannm 07-04-2021 1 0   Download

  • Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates participated in a 2 9 2 (terminologies are used versus terminologies are not used 9 high consumer product knowledge versus low consumer product knowledge) between-subjects design.

    pdf7p toan184 11-01-2011 139 15   Download

  • This study examines the effect of brand commitment on brand passion. It also investigates the role of some selected promotion-mix elements (i.e., advertising and public relations) in brand passion. A model depicting these relationships was tested with a sample of 386 consumers in HCMC, Vietnam.

    pdf9p danhnguyentuongvi 18-12-2018 10 0   Download

  • This study focuses on producers that are manufacturing for the international markets and examines their perceptions and attitude toward private labels and overseas retailers, as well as their actual behaviour in terms of their branding strategy.

    pdf10p guineverehuynh 21-06-2020 4 0   Download

  • The main objectives of this study include to measure the attitude of the respondents about „Gir sawaj‟ biofertilizers. And also to ascertain the relationship between attitude of respondents about „Gir sawaj’ biofertilizers with their selected characteristics.

    pdf6p caygaocaolon7 18-09-2020 4 0   Download

  • The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

    pdf27p mmlemmlem_124 22-12-2020 6 0   Download

  • The research results were conducted in two direct models and the indirect models in which the indirect model was supported. This means that brand positioning and brand knowledge had no direct impact on the Intention to buy organic rice, but only an indirect one through the consumer attitude towards the organic rice brand.

    pdf13p larachdumlanat129 19-01-2021 2 0   Download

  • Building marketplace excitement before media advertising breaks. Creating advertising news where there is no product news. Introducing a product with little or no advertising. Providing a value-added customer service. Building brand-to-customer bonds

    pdf31p sonnguyen3515 19-09-2013 48 6   Download

  • The emergence of Internet-based social media has started a new kind of conversation among consumers and companies, challenging traditional ideas about marketing and brand management while creating new opportunities for organizations to understand customers and connect with them instantly. The proliferation of social media channels is mind-boggling. Publishing tools like TypePad and WordPress offer any company or customer the chance to write a blog, while microblogging on Twitter allows a rapid-fire stream of real-time commentary, complaints, and recommendations.

    pdf24p mebachano 01-02-2013 42 4   Download

  • Bobby Kerr grew up in Kilkenny where his family owned the Newpark Hotel. He qualified with an Honours Certificate in Catering Management from DIT's Cathal Brugha Street college in 1981 and embarked on a career which included work on North Sea oil rigs, sports stadia in Canada and Jury’s Hotel in Ballsbridge before joining Campbell Catering as manager of the bar and food outlets in University College Cork in 1987. He remained with Campbell for 11 years rising to the position of Development Director and overseeing development of the Bewley brand in The UK, USA and Japan. He opened his...

    pdf16p docvachiase 03-05-2013 34 3   Download

  • Gift giving/receiving behavior have been defined as the process of gift exchange that takes place between a giver and recipient. The giving and receiving of gift is a ritual that takes place in all society although in different forms to build and strength relationship between the giver and the recipient. As a form of reciprocity or exchange, gift giving/ receiving is one of the processes that integrate a society; Schieffelin (1980) views the giving of gift as a rhetorical gesture in social communication.

    pdf10p dem_thanh 20-12-2012 35 1   Download

  • Marketing Vision Orti's Organic Bakery is built around the belief that eating a healthy, organic breakfast can have a significant impact on a person's health and attitude, as well as the environment. Orti's also believes that customers can have great tasting organic baked goods if the right attention is paid to sourcing, recipes, and consistency. Orti's Organic Bakery will launch a first location at Union Station in, in Wilder, to serve commuters and build a local brand which can be leveraged into additional locations in the coming years....

    pdf17p titanboys 22-12-2010 157 22   Download

  • Even if this approach provides insights about potential target country markets, no information is provided on the within-country consumers‘ heterogeneity and their response to marketing efforts. In this context it has to be stated that the globalization of consumer markets and the global acceptance of products and brands lead to a globalization of consumers‘ behaviors and attitudes.

    pdf26p nhacchovina 22-03-2013 36 5   Download

  • Research findings reveal that there are 9 factors, including: brand and product diversity; product features; price levels and promotional programs; convenient store locations; convenience of the store; product display in the store; awareness, consultancy and serving attitudes of shop assistants; information provision of the store; services and selling modes of the store.

    pdf11p thanos1 17-05-2018 34 1   Download

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