Branding and customization

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 2 1   Download

The aim of the paper was to identify social networking portals, which are most often used by the representatives of Generation Z as an element of building relationships with companies. The study of Generation Z attitudes towards brands on social media is part of broader research conducted by the authors among students in Poland and Great Britain in 2020. The method used in the study was a survey, as part of which the CATI surveying technique was used.

14p longtimenosee07 29-03-2024 3 2   Download

The aim of the paper was to identify the expectations of surveyed representatives of Gen Zers towards the benefits of customer-company interactions on social media. The study of Generation Z attitudes towards brands on social media is part of broader research conducted by the authors among students in Poland and Great Britain in 2020. The method used in the study was a survey, as part of which the CATI surveying technique was used.

14p longtimenosee07 29-03-2024 1 1   Download

In this research, ‘loyalty’ means customer perception about the brand and repurchase intention from Aarong. Independent Variables (factors) were chosen after interviewing customers with buying experience from Aarong, and previous studies on fashion industry. A non-probability judgmental sampling methodology was followed for primary data collection and 301 completed sample responses were collected. Descriptive statistics were conducted to describe the demographic information of the respondents; twelve factors were tested to find out their influence on customer loyalty toward Aarong.

8p longtimenosee06 27-03-2024 2 2   Download

The challenge of trying to meet with the customers’ needs in terms of quality and quantity within best price practices (marginal profit) remains a vital part of decision making in all producing firms (manufacturing, service rendering companies, etc.). This research is born out of a concern for such challenges.

9p longtimenosee04 06-03-2024 2 1   Download

This paper aims to analyze the recent and most updated insights from the leaders in Supply Chain Network and gives new perspectives for the decision makers. Using qualitative research, this paper discusses the disruptive challenges faced by modern manufacturing industry and the preparations need to be done by all parties included in Supply Chain 4.0. The findings show that customer loyalty and customer satisfaction is no longer relevant for a successful supply chain management.

6p longtimenosee04 06-03-2024 1 1   Download

This study aimed to explore the effects of service quality and reputation towards the customers’ satisfaction at one of the Zakat Institutions in one of the state in Malaysia. Respondents for this study were residences who reside in the state and used the Institution services. There were 280 questionnaires have been distributed to the respondents. The study found that reliability, assurance and brand reputation does have significant relationship towards the customers’ satisfaction.

5p longtimenosee04 06-03-2024 0 0   Download

This paper examines factors that impact customer’s brand loyalty in the smartphone market in Ho Chi Minh city. The model consists of social influence, self-expressive value, perceived quality, perceived price, and their impact on brand loyalty.

8p vimichaelfaraday 28-12-2023 5 3   Download

Ebook "Capture the mindshare and the market share will follow: The art and science of building brands" reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

235p lucchinguyen 28-12-2023 2 2   Download

Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...

113p tuongnhuoclan 27-11-2023 3 1   Download

Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...

112p tuongnhuoclan 27-11-2023 1 1   Download

Continued part 1, part 2 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: reconnecting with consumers and markets; new methodological insights in scholarly research in the field; genetic, memetic and electromagnetism-like algorithms; the future applications of agent-based modeling in marketing; human–computer interaction;...

280p mocthanhdao0210 19-11-2023 2 2   Download

Ebook "Wonder woman: Marketing secrets for the trillion-dollar customer" are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

256p loivantrinh 29-10-2023 5 3   Download

This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target participants, who reported their consumption experience with mobile telecom services.

15p viindra 06-09-2023 5 2   Download

This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.

19p viindra 06-09-2023 6 4   Download

Continued part 1, part 2 of ebook "Building great customer experiences" provides readers with contents including: people a key differentiator; the massive impact of leadership and culture on the customer experience; the customer experience is the embodiment of the brand; managing your customer experience, the Customer Experience Pyramid™; measuring your customer experience; targeting driving behaviours that impact your customer experience;...

126p lytamnguyet 04-08-2023 6 4   Download

Ebook "Strategic brand management: Building measuring and managing brand equity" looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition.

622p tichhythan 17-08-2023 11 6   Download

The article presented the similarities between marketing principles and recruiting theories in different aspects. Then, the study applied the Five A's framework used to build customer journey, to shape the candidate journey. The research findings are likely to lay the basis for further studies on applying marketing philosophies to build employer brands to attract the high-skilled workforce.

11p viannee 04-08-2023 3 3   Download

The study "Sustainable branding from the customers’ view" uses the knowledges of the behavioral psychology,activities to explain the customers’thinking in the process of bulding the brand. On the database, the study reports the roles of the brand of the commodity in the field of of the consumers’behavioral psychology, activities in their knowledge process. The concepts of brands formed from the customers’ acknowledgement will help the businesses steadily develop the brands of commodities and business fitted with the customers– the first important factor according to the marketing attitudes.

6p nhanchienthien 25-07-2023 6 4   Download

Ebook Managing human resources: personnel management in transition (4th edition) - Part 2 presents the following content: Chapter nine management development and career management; chapter ten employer and employee branding: hr or pr? chapter eleven new directions in performance management; chapter twelve remuneration systems; chapter thirteen customer service work, emotional labour and performance; chapter fourteen discipline and attendance: a murky aspect of people management; chapter fifteen direct participation and involvement; chapter sixteen management and trade unions: partnership at...

247p haojiubujain02 03-07-2023 2 0   Download