Context of gender equality

Improving gender equality in the workplace is an urgent task for Vietnam Communist Party and the Government. Despite the ratification of international conventions on labour, women rights, as well as amendment to relevant domestic laws, it appears that the provisions have not satisfied the requirements set forth to combat discrimination at work against women.

5p kethamoi11 01-04-2021 30 3   Download

This study investigates men and women’s representations in TV advertisements in Vietnam from a multimodal critical discourse analysis perspective. The data comprise of almost one hundred TV advertisements aired on principle TV channels in Vietnam such as VTV and HTV. The framework in use is Fairclough’s (2001), in which part of Kress and van Leeuwen’s visual grammar (1996) is incorporated for a multimodal discourse analysis of the advertisements.

70p nguathienthan 04-10-2019 42 1   Download