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In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 3 1   Download

The study aims to investigate the factors affecting Online Shoppers’ Repurchase Intentions in Binh Dinh Province. This study uses quantitative research methods and using SPSS to test the reliability of the scale, exploratory factor analysis (EFA) and regression analysis. Data for this research were collected from 135 online shoppers in Binh Dinh. The results show that four factors positively affect repurchase intention, including perceived usefulness, trust, perceived value, and enjoyment.

15p toduongg 24-08-2024 2 1   Download

This study investigates customers’ perception of four types of responsibilities in Carroll’s CSR pyramid (1991), including economic, legal, ethical and philanthropic responsibilities; and the effects of their perception of CSR on purchasing intention. The findings show some interesting points. Firstly, the importance level of four responsibilities from customers’ perspective is different from that of Carroll model (1991).

22p toduongg 24-08-2024 2 1   Download

The purpose of this study was to investigates factors that affect the intention to participate in voluntary social insurance of workers. The study adopted a structural equation modeling (SEM) to examine the preferred factors that affect workers’ intention to participate with a sample of 240 respondents in Bac Ninh Province, Vietnam. The results show that TRA and TPB theories provide an appropriate model for explaining customer intention to participate; especially with Moral Responsibility, Understanding, Attitude, State Contribution Support and Customer Consulting.

16p toduongg 24-08-2024 3 1   Download

This study presents a conceptual model combined with the technology acceptance model (TAM) and Push-Pull-Mooring (PPM) framework to identify the main determinants that affect customers' switching intention from cash payment to mobile payment in Vietnam. The results show that alternative attractiveness is the most impact pull factor, followed by mobility. Regarding push factors, low satisfaction and inconvenience of cash payment greatly influence both perceived ease of use and perceived usefulness.

18p toduongg 24-08-2024 6 0   Download

The result of the research showed that the company's reliance on process standardization and industrial standards was relatively high and the adoption rate for industrial standards are the highest. The company's response rate to its customers in terms of flexibility and delivery is not high and convergent for both variables. The novelty of this study stems from the introduction of critical influences that determine an effective employment of lean production to Syrian Manufacturing Companies.

10p longtimenosee10 26-04-2024 7 2   Download

This article seeks to assess the cost of losing customers and, consequently, the credibility of the organization in the target market. For the wider scope of content, supply chain of mobile phone companies are targeted as a community has been evaluated. The results of the survey showed that today's companies should pay more attention to lost customers, and take measures to reduce them.

3p longtimenosee10 26-04-2024 3 2   Download

The data collected using purposive sampling and Slovin formula. The hypothesis of this research is tested by multiple linier regression. The research results showed that the variable site design, informative, security and communication have a partialy significant effect to the online shopping customer satisfaction, while the convenience of shopping variable is not significant. This understandable because each online store has different system and procedure that incovenience for consumers.

9p longtimenosee10 26-04-2024 6 3   Download

Tiếp nội dung phần 1, Bài giảng Phương tiện kỹ thuật và ứng dụng công nghệ thông tin trong dạy học phần 2 cung cấp cho người học những kiến thức như: liên kết, nhúng, nhập/xuất các trang chiếu, bản trình chiếu; quản lý việc trình chiếu; một số hiệu ứng, tùy chọn nâng cao;...Mời các bạn cùng tham khảo!

51p matroicon2510 02-12-2022 43 12   Download

Tiếp nội dung phần 1, Tài liệu hướng dẫn học tập Sử dụng trình chiếu nâng cao: Phần 2 cung cấp cho người học những kiến thức như: Liên kết, nhúng, nhập/xuất các trang chiếu, bản trình chiếu; quản lý việc trình chiếu; một số hiệu ứng, tùy chọn nâng cao. Mời các bạn cùng tham khảo!

58p matroicon2510 02-12-2022 40 11   Download

Giáo trình Thiết kế trình diễn trên máy tính (Nghề: Tin học văn phòng - Trung cấp) là mô đun đào tạo nghề được biên soạn theo hình thức tích hợp lý thuyết và thực hành. Giáo trình được chia thành 2 phần, phần 2 trình bày những nội dung về: hiệu ứng trình diễn; một số công cụ khác; trình diễn;... Mời các bạn cùng tham khảo!

56p hayatogokudera 18-07-2022 32 9   Download

The studies on customer loyalty presented different views and definitions of customer loyalty from different fields such as tourism; online shopping; homestay service or convenient shops system at the same time, these studies also show factors affecting loyalty such as service quality; satisfaction; tourist experience; switching costs,… However, most studies have not mentioned customer loyalty in the business performance of enterprises.

29p guitaracoustic09 14-01-2022 26 3   Download

Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.

218p spiritedaway36 26-11-2021 26 5   Download

The purpose of this study is to determine the current status of the service quality of the transport business based on the assessment of the customer as a business partner. The research results show that most of the interviewed enterprises highly valued the service quality of their supply partners.

8p viuchinaga2711 21-10-2021 10 1   Download

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 23 2   Download

Service delivery by businesses is a particularly important and core activity of the service profession. Therefore, a lot of research by foreign authors related to service and service delivery competencies. Studies by foreign authors emphasize the role of service delivery of businesses. It is the service delivery competencies that determines customer satisfaction. Most studies show the necessary services delivery by businesses, especially commercial enterprises, in order to achieve business goals. Since then, there are many proposed service delivery models.

26p cothumenhmong6 17-07-2020 21 3   Download

For hundreds of years, business people have been transmitting their wisdom generation to generation. In the middle 1990’s companies started to create units focused in managing their knowledge. Nowadays, Knowledge Management is still a relatively new discipline focused in developing the main competitive advantage that organizations have: the intellectual assets. Organizations recognise that Social Media can be enormously used to influence their customers. However, they exactly do not know how to confront this new tool.

87p nguyenyenyn117 18-06-2019 43 6   Download

The main objective of the Thesis is to analyze the Case Company and to construct strategic suggestions to stay competitive. The focus is on exploitation of capabilities and opportunities. Additionally, the Thesis investigates whether the efficiency of utilized resources could be improved further. The strategic suggestions and opportunities for improvement are meant to be beneficial also for the parent company. Analysis results include organizational strengths and weaknesses, industry specific and social opportunities, and threats.

61p nguyenyenyn117 14-06-2019 52 5   Download

Measure the impact of your tài liệu Ads in your web analytics software. Learn how to use Google Analytics to track your ad’s performance so you can learn what’s working well for you. We’ll show you how to customize your ad’s URL and see the results in three easy steps.

3p pierre1991 03-01-2016 46 7   Download

Thanh tiêu đề (Title bar) Thanh thực đơn (Menu bar) Thanh công cụ chuẩn (Standard Toolbar) Thanh công cụ định dạng (Formatting Toolbar) Normal Panel Normal View, Slide Sorter View, Slide Show Task Panel New Presentation, Slide Layout, Slide Design, Custom Animation, Slide Transition Thanh công cụ vẽ (Drawing Toolbar) Thanh trạng thái (Status Toolbar)

24p nguyenquochauq 30-01-2013 90 7   Download