Customer satisfaction measurement

The purpose of this paper is to help customer survey process stakeholders understand some of the inherent tradeoffs of alternative survey methods. The scope addresses factors including size of the customer population, strengths and weaknesses of alternate...

0p monkey68 13-03-2009 117 21   Download

Customer Satisfaction: Measurement Objectives • Determine which customers to survey • Determine critical performance attributes that result in customer satisfaction • Assess company performance • Establish corrective action • Monitor continuous improvement

25p dathao 20-10-2009 62 10   Download

Many studies have related overall satisfaction with some product or service to satisfaction with specific aspects of the product or service (Oliver 1980, 1993; Parsuraman, Berry, and Zeithaml 1988, 1991; Anderson and Sullivan 1993; Garbarino and Johnson 1999; DeWulf, Odekerken-Schröder, and Iacobucci 2001). Customers may explain their satisfaction with a product or service in terms of specific aspects such as the product attributes, price, customer service, or a combination of these various features.

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American Costumer Satisfaction Index (ACSI) and European Customer Satisfaction Index (ECSI) Intangible economic indicators Conducts analyses of customer service quality in 35 separate industries, 190 companies and government agencies on a scale of 1 to 100 Post-consumption assessment by the user about the product or service gained Uses expectancy confirmation-disconfirmation approach: focuses on service comparisons with customers prior expectations

0p moser 04-03-2009 255 68   Download

Why measure customer satisfaction? Because it’s required! The Workforce Investment Act of 1998 says states need to “consult with customers about the relevance of the information disseminated through the statewide employment statistics. A plan for actively listening to customers of Labor Market Information Products and Services A resource handbook from the Customer Satisfaction Work Group of the Workforce Information Council Copyright 2003

35p moser 04-03-2009 142 62   Download

1. Provide a brief overview of J.D. Power and Associates; 2. Discuss today’s rapidly changing consumer; 3. Discuss some of the benefits associated with high levels of Customer Satisfaction in today’s highly; competitive environment;4. Discuss the J.D. Power and Associates syndicated New Home Builder Customer Satisfaction Study – Why the Home Building Industry? – Who we focus on? – What we cover? – How we analyze the information – Key findings

45p dathao 20-10-2009 124 41   Download

Much has been written in the past few years on Customer Satisfaction measurement models in order to study the relationship between satisfaction and market share, and the impact of customer switching barriers (Fornell 1992) in terms of customer satisfaction Index (CSI). A Customer Satisfaction Index quantifies the level of profitable satisfaction of a particular customer base and specifies the impact of that satisfaction on the chosen measure(s) of economic performance.

14p moser 04-03-2009 199 32   Download

Tham khảo tài liệu 'measuring customer satisfaction in the context', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

37p dathao 20-10-2009 143 26   Download

The purpose of this paper is to help customer survey process stakeholders understand some of the inherent tradeoffs of alternative survey methods. The scope addresses factors including size of the customer population, strengths and weaknesses of alternate methods, survey response rates and resource constraints. When taken with the information needs of the organization, these factors converge to suggest appropriate survey methods and designs that will facilitate an effective customer satisfaction measurement (CSM) process. ...

9p dathao 20-10-2009 91 24   Download

This Guide is designed to help vocational rehabilitation (VR) programs serving American Indians/Alaska Natives collect customer satisfaction data in culturally sensitive ways. While this Guide is written for VR program staff, it is intended to be useful to anyone interested in VR and related topics. So, when we say “you” in the Guide, we are referring to VR program staff but, by extension, we mean any reader.

33p dathao 20-10-2009 83 21   Download

Tham khảo tài liệu 'the latest thinking on customer satisfaction measurement', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

28p moser 04-03-2009 135 19   Download

Since the issuance of Executive Order 12862 for "Setting Customer Service Standards," customer satisfaction measurement has become prominent in the Federal Government. As part of "creating a government that works better and costs less" the National Performance Review suggested "putting customers first." The thrust of this initiative is to have the Federal Government function more like private industry. The competitive markets of the private sector have created a climate which is customer focused and the Federal Government is attempting to follow suit.

6p moser 04-03-2009 84 16   Download

Tham khảo tài liệu 'exhibit-customer satisfaction measurement', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

14p dathao 20-10-2009 34 7   Download

The new BS EN ISO 9001:2000 standard has made customers the focal point of a process based quality management system. To quote from the introduction to the Standard: “This International Standard promotes the adoption of a process approach when developing, implementing and improving the effectiveness of a quality management system, to enhance customer satisfaction by meeting customer requirements.”

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Syndicated Conducted for an industry sector and funded by J.D. Power and Associates Questionnaire derived from discussions with potential clients in industry Companies and sample represent the market and the population J.D. Power and Associates owns the information and solicits subscribers The New Home Builder Satisfaction Study is a syndicated study

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As one of the most highly competitive manufacturers in the automotive industry, Ford has long understood the importance of measuring customer satisfaction. customer satisfaction with purchase, product, and service experience is ultimately critical to any industry. it is especially important to the automotive industry, a service-based business to customers.

15p dathao 20-10-2009 142 35   Download

Nigel Hill is founder and Managing Director of The Leadership Factor, a research company which specialises in measuring satisfaction and loyalty. Based in the UK, USA, Australia, France and Italy, The Leadership Factor conducts CSM surveys for many blue chip companies and runs seminars on measuring customer satisfaction and employee satisfaction both in Europe, America and Australia. Nigel is author of ëThe Handbook of Customer Satisfaction Measurementí and ëHow to Measure Customer Satisfactioní, both published by Gower. ...

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To give the participants knowledge and skill to develop and implement the system to measure customer satisfaction

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For each transit site, impact scores are calculated from the survey data results, and are as displayed as shown in Tables 8.1 and 8.2 (CTA Red Line), Tables 8.5 and 8.6 (CTA Blue Line), Tables 8.9 and 8.10 (Combined CTA Rail) Tables 8.15 and 8.16 (Sun Tran, Albuquerque), and Tables 8.22 and 8.23 (GLTC, Lynchburg, VA). First, data for whether or not a customer has experienced a problem with each attribute is cross-tabulated with mean overall satisfaction. Thus, for example as shown in Table 8.

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Customer satisfaction measurement, through MUSA model, provides the analysts with the highest and lowest performance indicators, pointing out the leverage opportunities and the weaknesses of the company. An extension of the MUSA methodology for modelling customer importance preferences for service characteristics is presented in this paper. Several approaches in the context of multiobjective linear programming are examined, which give the ability to compare derived and modelled weights of the satisfaction dimensions and to introduce the principles of Kano’s model to MUSA methodology.

18p moser 04-03-2009 168 22   Download