Digital age

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  • In this chapter, you will learn: Discuss how the digital age is affecting both consumers and the marketers who serve them; explain how companies have responded to the Internet and other powerful new technologies with e-business strategies, and how these strategies have resulted in benefits to both buyers and sellers; describe the four major e-marketing domains;...

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  • Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.

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  • Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.

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  • Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio; appreciate the potential of high-definition radio; understand how consolidation has affected the radio industry.

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  • Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors, explain how the digital age is affecting the recording industry, describe the departments that make up the recording industry.

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  • Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.

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  • Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.

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  • Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.

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  • Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.

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  • Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

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  • Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

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  • (BQ) Part 1 book “Radiography in the digital age” has contents: Introduction to radiographic science, basic physics for radiography, unit conversions and help with math, electromagnetic waves, X-ray production, production of subject contrast, visibility qualities of the image, geometrical qualities of the image,… and other contents.

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  • (BQ) Part 2 book “Radiography in the digital age” has contents: Computer basics, creating the digital image, digital image preprocessing and processing, digital image postprocessing, postprocessing operations in practice, applying radiographic technique to digital imaging,… and other contents.

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  • Information Theory is one of the few scientific fields fortunate enough to have an identifiable beginning - Claude Shannon's 1948 paper. The story of the evolution of how it progressed from a single theoretical paper to a broad field that has redefined our world is a fascinating one. It provides the opportunity to study the social, political, and technological interactions that have helped guide its development and define its trajectory, and gives us insight into how a new field evolves. We often hear Claude Shannon called the father of the Digital Age.

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  • Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

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  • The new digital radio system DAB (Digital Audio Broadcasting, nowadays often called Digital Radio) is a very innovative and universal multimedia broadcast system which will replace the existing AM and FM audio broadcast services in many parts of the world in the future. It was developed in the 1990s by the Eureka 147/DAB project. DAB is very well suited for mobile reception and provides very high robustness against multipath reception. It allows use of single frequency networks (SFNs) for high frequency efficiency....

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  • (BQ) Part 2 book "Business law today" has contents: Checks and banking in the digital age, secured transactions, mortgages and foreclosures after the recession, mortgages and foreclosures after the recession, liability of accountants and other professionals, consumer and environmental law,...and other contents.

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  • Complete this customer review from a website by typing in the words from the box. perform word processor online download digital built-in store personal monitor data 4 of 4 people found the following review helpful: 5 out of 5 stars: The best professional laptop on the market 12 Feb 2008 By nrobinson – See all my reviews I bought a new MacBook Pro last month, and I’ve been very happy with it so far.

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  • (BQ) Part 2 book "Organizational behavior" has contents: Communication in the digital age, managing conflict and negotiations, decision making and creativity, leadership effectiveness, managing change and stress, organizational design, effectiveness, and innovation,...and other contents.

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  • Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

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