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Digital media and brands

Xem 1-8 trên 8 kết quả Digital media and brands
  • The present study will aim at reviewing all the digital platforms, with special focus on the social media advertisement which are utilised for brand advertisement. The success of the social media advertisement will be measured by reviewing the behaviour of millennials towards the digital media and brands.

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  • Facebook will morph from a relatively private social space to a business entity driven by the bottom line. Brands will need to tread carefully as they explore these new opportunities. Some users will tolerate prominent advertising in return for free access to their friends and social connections, but others may balk at increased commercialization. Seeing their personal data sold for targeted advertising may cause resentment, unless brands deliver engaging content that is appropriate for this personal space.

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  • If you are a business owner, this guide is written for you. It is also for those who work in the new media team or marketing department, and for their own personal brand. The principle and the step by step process in this guide will help you use the power of social media to grow your business.

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  • Social media is not the only emerging channel P&G is using to connect directly with consumers. In November 2011 the company announced a partnership with a start-up called Mobeam to distribute digital coupons via mobile phones. The companies plan to begin testing the solution—which requires enhancements to existing handsets—in 2012. Diageo is another CG manufacturer that has also turned to social media—Facebook specifi cally—to enhance its consumer marketing efforts and drive retail beverage sales. The global spirits maker expanded its brands’ collective fan base from 3.

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  • Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. This document is an overview on the mobile media channels available to advertisers today, including the benefits offered by each, and considerations to use in selecting and optimizing mobile advertising campaigns This document is adjunct to the MMA Mobile Advertising Guidelines, which provide technical specifications, global formats, guidelines and best practices for each mobile channel.

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  • The Big Idea. It’s always been the ultimate goal of marketing communications: the idea that perfectly encompasses a brand’s personality while connecting with consumers in a way that ultimately generates transactions. Brands remain on the never-ending quest for the Big Idea. As the media landscape and technology transform the way consumers receive information, increasingly it’s public relations fi rms that are clients’ partners on that quest. “Today what we see is a lot more jump ball,” says Harris Diamond, CEO of Weber Shandwick.

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  • Omnichannel marketing is about being present or available across the consumer’s behavioral path: each potential contact point integrated with all others. The concept started in the retail sector where this behavioral path is easily tracked across online, offline and mobile touchpoints (both marketing and transactional). The digital arena will represent the first stage of more brands adopting an omnichannel mindset, as social and mobile data sources are blended with offline brand experiences.

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  • The Future of Mobile Content & Commerce By Noah Elkin, Senior Analyst, eMarketer The Nail for Social Media’s Hammer Interview with Mickey Alam Khan, Editor in Chief, Mobile Marketer How Mobile Marketing Can Fuel Buzz and Engagement for Entertainment Brands Interview with Valerie Brown, Director of Consumer Marketing, Bravo Mobile Innovation: What the U.S. Can Learn from Japan by Naoki Muramatsu, VP, Digital Business Development, Dentsu Holdings

    pdf70p khangoc2395 27-08-2012 52 5   Download

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