Effect of celebrity endorsement

The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.

174p runthenight04 02-02-2023 20 2   Download

This study was taken to know the effect of celebrity endorsement on buying behaviour among adolescent girls in Bangalore City.

8p guineverehuynh 19-06-2020 18 2   Download