Factors marketing

Consumer demand is an important factor in any business, especially in the food retail industry whose products are perishable and have a short life cycle. The daily demand for a food product is affected by external factors, such as seasonality, price reduction and holidays.

8p vifilm 11-10-2024 2 1   Download

The objective of this research is to fill the existing research gaps by identifying the factors that contribute to the destination competitiveness of Da Nang City based on the evaluations of domestic tourists. The research conducted a survey using non-probability sampling methods on social media platforms, namely Facebook and Instagram, targeting 415 tourists.

8p vifilm 11-10-2024 2 0   Download

This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province. The study applied the SEVERQUAL concept and cooperative principles to develop the research model.

14p vibecca 01-10-2024 2 1   Download

Expanding international cooperation relations is expected to bring many opportunities to the Vietnamese banking industry to develop and enhance its position in the world market. This empirical study used the Z-score index to measure bank stability, and impact factors (independent variables) were selected based on the CAMELS analytical framework.

13p viormkorn 27-09-2024 3 2   Download

The study investigates the relationship between liquidity and returns on a stock exchange in a frontier market. The paper applies three asset pricing models, including Capital Asset Pricing Model (CAPM), the Fama-French three-factor model, liquidity-augmented three-factor model. To measure the liquidity in the study, five measures: quoted spread, trading volume, trading value, Amihud measure, and turnover ratio were applied.

16p viormkorn 27-09-2024 4 2   Download

Most of the firms now agree that creating strong customer experience is becoming the most prioritized activity to attract and endure customers (Lemon, 2016). In previous research, the notion of customer experience is commonly mixed with customer satisfaction, customer loyalty, service quality and other related concepts.

12p viormkorn 27-09-2024 5 2   Download

This article studies determinants of the sales of food companies listed in Vietnam stock market in the increasing trend of international trade. We carried out a research on 50 listed food companies in Vietnam in the period from 2014 to 2019. In this study, beside the regression analytical technique, the Blinder - Oaxaca decomposition analysis is used to study more deeply the effect of factors on the sales of companies.

19p toduongg 24-08-2024 3 1   Download

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 8 3   Download

The paper examines the impact of the nation branding as an intangible factor impacting FDI inflow together with three tangible country-specific factors, including the control of corruption, market growth rate and value of resources. OLS regression method was adopted to process panel data collected from 11 top FDI receiving countries in the world from 2009 to 2018 due to the availability of the data.

12p toduongg 24-08-2024 3 1   Download

This paper is set out to explore the performance of the APT in the Vietnamese market in the context of the U.S - China trade war 2018. Testing on the listed stocks in Vietnamese stock exchanges provides a certain impact of the trade war on the asset pricing models’ effectiveness. Specifically, the trade war casts the effects on the prediction power of economic forces on the expected returns of the Vietnamese stocks. This is the first study to bring light into the investigation of the validity of the APT in the Vietnamese economy in the wake of the trade war.

16p toduongg 24-08-2024 1 0   Download

The paper investigates the factors including stakeholder pressure, awareness of senior executives, accountant qualification and business characteristics affecting the implementation of environmental accounting for listed companies on the Vietnamese stock market. Through qualitative and quantitative research, the author conduct survey with 135 interviewees of listed companies from November 2022 to January 2023. SPSS software was used to perform exploratory factor analysis (EFA) and linear regression to determine the influence of independent factors on environmental accounting implementation.

16p toduongg 24-08-2024 3 1   Download

The research found that most foreign workers are of unskilled labor with less pay and longer working hours, and this justifies their recruitment, which means that local workers with skilled skills are more affected by the increasing numbers of foreign workers. Therefore, it is necessary to protect national workers against foreign labor competition. In the labor market through the establishment of strict laws protect the local factor and restrict the work of foreign workers and contribute to the stability of wage rates

10p longtimenosee10 26-04-2024 6 2   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 2 2   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 7 0   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

Nghiên cứu phân tích tác động của các công cụ digital marketing đến hiệu quả kinh doanh của cá thể kinh doanh tại Thành phố Hồ Chí Minh. Thông qua việc khảo sát 340 cá nhân kinh doanh có sử dụng các công cụ digital marketing tại Thành phố Hồ Chí Minh, kết quả phân tích nhân tố khám phá (Exploratory Factor Analysis - EFA) đã chỉ ra 04 yếu tố tác động đến hiệu quả kinh doanh của cá thể kinh doanh, đó là: truyền thông mạng xã hội, tối ưu hóa công cụ tìm kiếm, trang web/blog và quảng cáo hiển thị.

13p mitmit01 18-05-2023 8 3   Download

This thesis investigated the major factors contributing to marketing success, as measured by average annual Return on Shareholders Funds, within the Australian corporate finance market, during the period 1983 to 1987. The study's findings are based on the analysis of the responses to a detailed mail questionnaire, and several follow-up in-depth interviews. The questionnaire was mailed to nearly five hundred of the most senior executives working in the corporate finance market in late 1987.

273p runthenight07 01-03-2023 4 3   Download

This research provides an analysis of the disparate notions and ideas, to form an overview of the possible trends in residential property for the Victorian coastal areas of the Surf Coast and the Bellarine Peninsula. It examines the interaction of the consumers, space producers and infrastructure providers as they are influenced by the three key determinants of the market, the demographic factors, economic conditions and statutory factors.

136p runthenight07 01-03-2023 6 3   Download

This is an historical study on the development of accounting in Vietnam, by examining the role of the state in the evolving professionalization of the accounting profession in the colonial and post-colonial periods. The Vietnamese accounting profession has been defined by the state, given that the development has been led by the state and subject to state regulations. Puxty et al. (1987) work which recognizes the State, Market and Community principles has provided the theoretical framework, to help understand the factors underpinning the development of the accounting profession in Vietnam.

462p runthenight04 02-02-2023 6 2   Download