International markets

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  • Policy makers (executives and government leaders), educators, and students alike have a basic obligation to take advantage of the opportunities to learn and transmit the knowledge of the world. International experiences are not luxuries.Without the comprehension of global issues, education is not complete. International marketing is not a subset or special case of domestic marketing. While a person should benefit from an observation of marketing in another culture, the greater benefit is derived from one’s better understanding of oneself in the process.

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  • Thesis paper International Marketing: Product standardization strategy and product adaptation strategy offer some recommendations for Vietnamese company to consider when doing launching their products abroad and performing International Marketing.

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  • Invite you to consult the "International Marketing Plan Guide" below for additional material to serve the needs of learning and research. Content document gives you the content: Research Methodology, For reference purpose here, recommended marketing strategy, Situational Analysis content,... Hope useful document serves the academic needs and research.

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  • (BQ) Part 1 book “International marketing” has contents: Trade theories and economic development, trade distortions and marketing barriers, political environment, legal environment, marketing research and information system, foreign market entry strategies,… and other contents.

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  • (BQ) Part 2 book “International marketing” has contents: Product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.

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  • (BQ) Part 2 book "International marketing" has contents: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising... and other contents.

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  • This chapter addresses the who, what, why, and how of international marketing by giving an overview of the nature of international business. The chapter also examines the criteria that determine when a company has successfully transformed itself into a multinational firm. To dispel some popularly held misconceptions, there is an explicit treatment of the benefits of international trade.

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  • Thus the purpose of this chapter is to examine the nature and techniques of international marketing research.The chapter investigates such topics as types of data, types of data collection methods, sampling, and measure. The discussion emphasizes the difficulties associated with cross-cultural research and the necessity for adapting marketing research techniques to international markets.

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  • This chapter examines pricing decision in an international context.The chapter begins with a discussion of the role of price in general. It proceeds to cover the various factors that can affect price, with special attention given to certain variables that are unique to the international market (e.g., foreign exchange rate, dumping, price control).

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  • (BQ) Part 1 book "International marketing" has contents: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.

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  • Chapter 1 - The scope and challenge of international marketing. What you should learn from chapter 1: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.

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  • Chapter 4 - Cultural dynamics in assessing global markets. In this chapter, the following content will be discussed: The importance of culture to an international marketer, definition and origins of culture, the elements of culture, the impact of cultural change and cultural borrowing, strategies of planned and unplanned change.

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  • Chapter 8 - Developing a global vision through marketing research. After studying this chapter you will be able to understand: The importance of problem defi nition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research.

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  • Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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  • Chapter 17 - Personal selling and sales management. What you should learn from chapter 17: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...

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  • Chapter 18 - Pricing for international markets. What you should learn from chapter 18: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid.

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  • (BQ) Part 1 book "International marketing - Analysis and strategy" has contents: Nature of international marketing - challenges and opportunities, trade theories and economic development, trade distortions and marketing barriers,... and other contens.

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  • (BQ) Part 2 book "International marketing - Analysis and strategy" has contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.

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  • (BQ) Part 1 book "International marketing management" has contents: International marketing - Buyer’s Profi le; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.

    pdf279p thiendiadaodien_10 08-01-2019 7 1   Download

  • (BQ) Part 2 book "International marketing management" has contents: International marketing concepts, market competitive forces worldwide, advertising and promotion in international markets, international public relations, international marketing research, distribution of goods worldwide,…and other contents.

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