intTypePromotion=1
ADSENSE

Luxury goods

Xem 1-20 trên 33 kết quả Luxury goods
  • This paper presents a micro-structural analysis from a house of the Pucara de Tilcara, one of the most important archaeological sites of the Argentina northwestern region. These results reconstruct the biography of a dwelling space during the last pre-Hispanic period. Beyond its constitution like a preinca dwell space we identify its reconfiguration to become a house-workshop for the production of luxury goods after Inca domination, and its posterior abandonment and reoccupation as a burial place.

    pdf18p guestgreat 16-05-2019 6 0   Download

  • This article investigates the impact of price display in the luxury sector, which has always been thought of as “bad practice” in luxury marketing but never explored empirically. Taking an experimental approach, the study shows that in the case of brands in the premium luxury segment, price display may have a positive influence on luxury perceptions, and more specifically on perceived brand uniqueness and conspicuousness, which in turn may transfer to brand attitude and desirability.

    pdf8p nhutnhannm 07-04-2021 1 0   Download

  • While the consumption of prestige or status products involves purchasing a higher-priced product to embellish one‘s ego (Eastman et al. 1997), the term ―luxury‖ and the consumption of luxury goods involves purchasing a product that represents value to both, to the individual and their reference group. Therefore, in addition to the socially oriented luxury brand consumption and the human desire ‗to impress others‘, a personally oriented type of consumption should be considered in the marketing management of luxury brands.

    pdf23p nhacchovina 22-03-2013 87 7   Download

  • This paper draws upon data from a research project undertaken in Great Britain and Northern Ireland. vii The focus on consumers/end users to develop a broad and situated view of the consumption of counterfeit goods led the data collection to focus primarily on counterfeit versions of leisure goods (e.g., fashion clothes, music, film, games, and other software). The distinction between leisure goods and other types of counterfeit items is not merely one of convenience.

    pdf17p nhacchovina 22-03-2013 54 6   Download

  • We build a two-country general equilibrium model of exchange rates that features two roles for nontraded goods: as ¯nal consumption and as an input into the production of ¯nal tradable goods (retail services). In addition to retail services, ¯nal tradable goods require the use of local and imported intermediate traded inputs. Intermediate traded goods and nontraded goods are produced using local labor and capital services. Thus, our model has an input-output structure (as in Obstfeld, 2001), where the output of some sectors is used as an input to the production of ¯nal goods.

    pdf0p dangsuynghi 15-03-2013 47 5   Download

  • Against this background, considering the limited empirical attention within the marketing-related literature regarding the measurement of the perceived luxury value of a product or a brand, the first step is to develop a scale that measures the sub-dimensions of luxury value perception. Even if the overall luxury value level of a certain product or brand may be perceived equally across national borders, a differentiated measurement may reveal that the overall luxury value perception is a combination of different evaluations with regard to the sub- dimensions.

    pdf10p nhacchovina 22-03-2013 51 5   Download

  • The luxury goods industry is unique in that it is an industry that relies strictly on marketing and promotion to sell products to a specified group of people. It is also an industry that is well guarded and difficult to find any information on. However, the luxury goods industry is very fascinating and the products themselves signify prestige and status. Although a select few are able to afford luxury goods, the vast majority of people who are exposed to advertisements for certain products generally have aspirations of being able to own these products someday. ...

    pdf23p nhacchovina 22-03-2013 49 4   Download

  • East Asia is fast becoming the world’s largest brand-name luxury goods market. This study develops the concept of face and face consumption to explain why Asian consumers possess strong appetites for luxury products despite their relatively low income. This paper distinguishes the concept of face from a closely related construct.

    pdf21p sangkhin 19-01-2010 130 25   Download

  • Many beverage and fast-food marketers also engage in “community marketing,” in an effort to build relationships within the communities where they do business by giving something back to the community. McDonald’s, for example, has worked with A Better Chance Foundation to offer college preparatory school scholarships to black students in underprivileged areas. It has also developed the Black History Makers of the Future program, which highlights 30African-American children whom McDonald's feels will be among the leaders of tomorrow....

    pdf50p dangsuynghi 15-03-2013 70 9   Download

  • The environmental goods and services  (EGS) sector has  traditionally  included solutions  for problems  such  as  air, noise  and marine pollution,  land  and water  contamination,  as well  as  activities  such  as  environmental  analysis  and  consultancy  and  waste  management  and  recycling.  However  more  recently,  the  definition  of  this  sector  has  widened.

    pdf0p dangsuynghi 15-03-2013 52 9   Download

  • The Recommendations refer to the marketing of products and services. They do not refer explicitly to the promotion of brands (as distinct from products and services); however, as certain brands and organizations are clearly associated with products or services whose marketing could fall within the scope of the Recommendations, efforts to restrict marketing in this area also need to consider how brands are marketed. Advertising is only one form of marketing among many, including sponsorship and product placement.

    pdf178p dangsuynghi 15-03-2013 27 8   Download

  • In view of the dynamic growth in the luxury market and the availability of luxury goods to a wider range of consumers than ever before, the luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility marked by a change in the way consumers define luxury. In a global context, it is critically important for luxury researchers and marketers to understand why consumers buy luxury, what they believe luxury is and how their perception of luxury value impacts their buying behavior.

    pdf17p nhacchovina 22-03-2013 61 8   Download

  • 1. A. “Demand and Consumer Choice”, including addendum “Consumer Choice and Indifference Curves” The candidate should be able to: a. explain consumer choice in an economic framework; Principles behind Consumer Choice i) Limited income versus unlimited desires necessitates choices. ii) Consumers make rational choices to achieve their goals. iii) Consumers can substitute between “like” goods. iv) Consumers make decisions based on less than perfect information.

    doc23p anhvu_611 12-10-2012 39 7   Download

  • Other retailers would rather save the time and money spent on trade shows and have sellers with wonderful products contact them directly via email so that they can concentrate on ‘minding the store.’ If you decide to contact retailers directly be sure to send excellent photos and pricing information. All of the retailers we spoke to stressed the importance of the story behind the product. The stories of your products, your producers and the species you are working to conserve are very important in building a relationship with green consumers.

    pdf40p dangsuynghi 15-03-2013 41 6   Download

  • In the last decade, there has been increased recognition of the importance of addressing noncommunicable diseases (NCDs). The Global Strategy on Diet, Physical Activity and Health (2) and the subsequent 2008–2013 Action Plan for the Global Strategy for the Prevention and Control of Noncommunicable Diseases (3) set out a strategy to tackle NCDs. Highlighting the importance of addressing food marketing to children was part of this plan.

    pdf47p dangsuynghi 15-03-2013 59 6   Download

  • India has more consumers for luxury goods than the adult population of several countries. A recent study 2 , on the luxury goods sector shows that, there could well be more than 1 million consumers. The projections are that it will treble by 2010. India is leading the demographics in terms of the growth of HNWIs, as shown in Table 3 below. With an impressive 22.7% growth on a base figure of 123 million (in 2007), as shown in Table 4 below, it is clear that India will continue to remain a destination of choice for sale of luxury goods. ...

    pdf28p nhacchovina 22-03-2013 43 6   Download

  • Counterfeiting is not a new phenomenon. Phillips (2005) describes French stoppers for amphorae of wine dating back to 27BC that bore a counterfeit seal intended to pass off local wine as a more expensive Roman import. The Roman philosopher and military commander, Pliny the Elder (23-79 AD) records how counterfeit coins were desirable items amongst contemporary collectors, with good examples being purchased for several times their face value (Barry, n.d.; Chen et al. 2005).

    pdf16p nhacchovina 22-03-2013 45 6   Download

  • The American Marketing Association (AMA) seems to be the self appointed arbiter of the definition of marketing. Certainly in Australia and New Zealand, American texts and definitions dominate study of the discipline in academia. Currently the AMA defines marketing as, "The process of planning and executing the conception, pricing, promotion and distribution of ideas goods and services to create exchange and satisfy individual and organisational objectives" (Marketing News, 1985, p.1).

    pdf16p nhacchovina 22-03-2013 53 6   Download

  • Academy of Marketing Science Review As luxury is a subjective and multidimensional construct, a definition of the luxury concept should follow an integrative understanding. For our purposes, we define luxury as the highest level of prestigious brands encompassing several physical and psychological values. To explain consumers‘ behavior in relation to luxury brands, apart from interpersonal aspects like snobbery and conspicuousness, personal aspects such as hedonist and perfectionist motives as well as situational conditions (e.g.

    pdf27p nhacchovina 22-03-2013 46 5   Download

  • This is because the evidence is clear that open trade and investment, underpinned by an effective framework of rules, delivers the best results for both developed and developing countries. It is good economics. And it has been the UK’s own experience too: increased trade with Europe since the early 1980s has added almost £3,300 a year to the net income of the average British household. The fastest growing emerging economies are now creating new opportunities for all to benefit further from trade and investment.

    pdf32p quaivattim 01-12-2012 33 4   Download

CHỦ ĐỀ BẠN MUỐN TÌM

ADSENSE

p_strKeyword=Luxury goods
p_strCode=luxurygoods

nocache searchPhinxDoc

 

Đồng bộ tài khoản
2=>2