Managerial approach

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  • Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.

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  • Determine your own managerial approach by answering the following questions. Assume that you are the manager of a work group and answer the following questions accordingly. Put a Y for "yes" and an N for "no" in the blank...

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  • Tham khảo tài liệu 'basic marketing: a global−managerial approach appendix', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...

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  • Chapter 8. Improving Decisions with Marketing Information. When You Finish This Chapter, You Should: 1. Know about marketing information systems. 2. Understand a scientific approach to marketing research.

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  • Managers need to assign costs to products to facilitate external financial reporting and internal decision making. This chapter illustrates an absorption costing approach to calculating product costs known as process costing.

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  • (BQ) Part 1 book "Managerial economics - A problem solving approach" has contents: Nature, scope and methods of managerial economics, the theory of the firm, demand theory, demand estimation, production theory, cost theory,...and othe contents.

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  • (BQ) Part 2 book "Managerial economics - A problem solving approach" has contents: Cost estimation, market structure and pricing, game theory, pricing strategy, investment analysis, government and managerial policy.

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  • In this chapter you will learn: Know about marketing information systems, understand the scientific approach to marketing research, know how to define and solve marketing problems, know about getting secondary and primary data, understand the role of observing, questioning and using experimental methods in marketing research, understand the important new terms (shown in the margins).

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  • In this chapter you will learn: Know the content of and differences among strategies, marketing plans, and a marketing program; know how to use S.W.O.T. analysis and other planning approaches to zero in on a marketing strategy that fits the firm's objectives and resources and meets customers' needs; understand why the product classes and typical mixes are a good starting point for planning;...

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  • Chapter 16 - Controlling the organisation. The main contents of this chapter include all of the following: Control as a management function, the control process, types of control, managerial approaches to control, assessing control systems.

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  • Managers need to assign costs to products to facilitate external financial reporting and internal decision making. This chapter illustrates an absorption costing approach to calculating product costs known as job-order costing.

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  • Two general approaches are used for valuing inventories and cost of goods sold. One approach, called absorption costing, is generally used for external reporting purposes. The other approach, called variable costing, is preferred by some managers for internal decision making and must be used when an income statement is prepared in the contribution format. This chapter shows how these two methods differ from each other. It also explains how to create segmented contribution format income statements.

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  • Chapter 3 - Systems design: Activity-based costing. After studying Chapter 3, you should be able to: Understand the basic approach in activity-based costing and how it differs from conventional costing, compute activity rates for an activity-based costing system, compute product costs using activity-based costing, contrast the product costs computed under activity-based costing and conventional costing methods.

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  • Chapter 9 - Flexible budgets and overhead analysis. After studying Chapter 9, you should be able to: repare a flexible budget and explain the advantages of the flexible budget approach over the static budget approach, prepare a performance report for both variable and fixed overhead costs using the flexible budget approach, use the flexible budget to prepare a variable overhead performance report containing only a spending variance,...

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  • Chpater 12 - Capital budgeting decisions. After studying Chapter 12, you should be able to: Determine the acceptability of an investment project using the net present value method, prepare a net present value analysis of two competing investment projects using either the incremental-cost approach or the total-cost approach, rank investment projects in order of preference using the profitability index,...

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  • After reading this chapter, you will be able to: Define management and explain its role in the achievement of organizational objectives, describe the major functions of management, distinguish among three levels of management and the concerns of managers at each level, specify the skills managers need in order to be successful, summarize the systematic approach to decision making used by many business managers, recommend a new strategy to revive a struggling business.

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  • Chapter 1 - Modern project management. The main contents of the chapter consist of the following: What is a project? The importance of project management, project management today - an integrative approach.

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  • (BQ) Part 2 book "Managerial accounting" has contents: Performance evaluation, transfer pricing, and decentralization; capital budgeting; quantitative approaches to managerial accounting; financial statement analysis and statement of cash flows,...and other contents.

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  • (BQ) Part 2 book "Theory and problems of managerial accounting" has contents: Standard costs; responsibility accounting and cost allocation; performance evaluation; transfer pricing and decentralization; capital budgeting; quantitative approaches to managerial accounting; financial statement analysis and statement of changes in financial position;..and other contents.

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