Managing celebrities

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  • In 2007 Professor Werner Pfeiffer, the doyen of German innovation and technology management, celebrated his 75th birthday.

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  • The timing of the publication of this book couldn’t be better as we celebrate the 50th anniversary of Charles Elton’s seminal book, The Ecology of Invasions by Animals and Plants. Since this influential book was published in 1958, the study of bioinvasions has developed exponentially, alongside the exponential growth in the magnitude of the invasion problem itself. Today, bioinvasion, a highly complex ecological process and environmental concern, has become a specific branch in ecology and environmental studies, with many disciplines developing within it....

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  • In this Age of the Individual, personal branding is vital to your success. This new book explains how you can use the Internet to quickly and inexpensively become an expert or celebrity in your field of choice. Big companies understand the importance of brands—if the product is recognizable, customers are more likely to embrace the idea behind the product and buy it. The same holds true for individuals. People will not only listen more intently to a familiar voice

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  • Tham khảo sách 'branding yourself onlinehow to use the internet to become a celebrity or expert in your fieldby', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Football is often referred to as the ‘‘global game’’ and is all-pervasive across most parts of the world. Indeed, countless people play the game, talk about it, and generally organise their leisure time around it. Alongside this, football has progressed from being a ritual and a celebration to become an amateur sport, a professional sport, and now, increasingly, a commercial sport. This means that football in many countries now faces a distinctive set of challenges.

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  • Lecture Project management in practice - Chapter 16: Project wrap-up. This chapter presents the following content: Types of project closure, wrap-up closure activities, deliverable acceptance, creating the final report, lessons learned (retrospectives), project celebration.

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  • Corning Incorporated, responsible for at least three life-changing product innovations—the light bulb envelope, TV tube, and optical waveguides— celebrated its 150th anniversary in 2001. Known for shedding old, mature businesses while establishing its leadership in innovative new product lines and process technologies, the company was awarded the National Medal of Technology for innovation in 1993. The drive to remain innovative and reinvent itself is at the crux of Corning’s identity and has been since Amory Houghton, Sr.

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  • Software engineering is about the creation of large pieces of software that consist of thousands of lines of code and involve many person months of human effort. One of the attractions of software engineering is that there is no one single best method for doing it, but instead a whole variety of different approaches. Consequently the software engineer needs a knowledge of many different techniques and tools. This diversity is one of the delights of software engineering, and this book celebrates this by presenting the range of current techniques and tools.

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  • Fame and celebrity are alluring. People are drawn to those who walk in fame’s spotlight, whether they are known for great accomplishments or for notorious deeds. The lives of the famous pique public interest and attract attention, perhaps because their experiences seem in some ways so different from, yet in other ways so similar to, our own.

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  • FOR MORE THAN 150 years, their names were synonymous with Wall Street. The most successful became the subjects of folklore, envy, and political vilification, and notorious symbols of wealth and power. No longer household names today, in the nineteenth century many had barroom songs and jingles written about them. Before there were sports stars and pop musicians dominating the news, they were among the first true celebrities in the country.

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  • Many special events are held on private property, with leadership shared among the venue owner/ private security and the local police and ire departments. Even when one law enforcement agency clearly has the lead and provides most of the resources—a July 4th celebration in a city park, for example—assistance from other law enforcement agencies may be needed (e.g., sherif’s oice for prisoner transport, county police for standby tactical support). Inter-agency Agreement.

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  • Image marketing is one of the fastest growing areas in marketing communications. In the fall of 2003, Time Magazine published a special supplement entitled “The Business of Image Marketing.” The publication is timely and clearly illustrates the public’s growing interest in the making and application of image. Although the emphasis of the supplement was on style, fashion, and design, the concept of image marketing also encompasses brands, individuals, and countries.

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  • As indicated above, while YouthAIDS highlighted PSI’s ability to manage consumer brands, this same discipline had not been applied to the corporate “PSI brand.” PSI’s core audience was defined as those who influence resource decisions for public health investments in developing countries. As a result, PSI had focused its branding and outreach efforts with multi- and bi- lateral government donors. PSI had not been historically marketed to a broader audience and was not well-known to the general public.

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  • Why, then, have scores of drugs, previously found to be effective in animal models, failed clinical trials? The average clinician will answer this question by saying that animal experiments are useless, that they do not reflect the human situation, that they are badly designed and carried out, and so forth. Meetings and committees have even been celebrated to declare this truth, and to teach preclinical neuroscientists how to properly carry out their experiments, see for example the “STAIR” (Stroke Therapy Academic Industry Roundtable) meetings in the US....

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  • In commemoration of Mother’s Day, Save the Children is publishing its twelfth annual State of the World’s Mothers report. We have assembled our Champions for Children – leading voices from academia, politics, religion, business and the arts – to celebrate the great progress the world has made in recent decades to reduce deaths among children under age 5. These distinguished essayists explore the many reasons why the united States, as a nation, must continue to invest in lifesaving maternal and child health programs. u.S.

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  • Excusing himself for not undertaking to write a life of Balzac, Monsieur Brunetiere, in his study of the novelist published shortly before his death, refused somewhat disdainfully to admit that acquaintance with a celebrated man's biography has necessarily any value.

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  • There will always be more clients. There will always be more evergreen topics for your revenue share portfolio. There will always be another good blog post, another topical article, another opinion piece about the latest news, another celebrity crisis or scandal to cover, another how-to, another… There will always be more of everything except time. As a half-hogger – a part-time freelance writer – your ability to focus on the most important things is absolutely critical to your success. Marketing is not one of those things. But without marketing, you don’t exist.

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  • In 2009, Chevron celebrated its 130th anniversary. As we look to the future, we do so with enthusiasm and optimism. We have a vast base of resources, a strong inventory of growth projects and a reputation for the innovative application of technology. Our vision is to be the energy company most admired for its people, partnership and performance. It is an aspiration that guides our activities the world over. We are proud to be a part of the energy industry. We know our work fuels economic development and improves the world’s quality of life. This year, we have streamlined our...

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  • There are a number of strategies that allow an attacker to break the circle of trust and get into people’s contact lists. A lot of social network users do not realize that their contact lists really is a circle of trust and by adding somebody they do not know—celebrities included—they are opening their data to untrusted parties. Some sites do not have privacy controls in place, or the ones they have do not protect all user data. Even if they do have comprehensive privacy controls, the user is often not obligated to select who can access his/her data and is often...

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  • Successful implementation of the Child Health program requires a blend of universal and targeted public health strategies. In The Early Years Study: Reversing the Real Brain Drain (60), McCain and Mustard acknowledge that “targeting measures to support children and families who are at risk or having diffi culties is necessary, but it works within a system available to everyone.

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