Market development

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  • Market Analysis and Development refers to the development of economically viable and sustainable produc t processing and marketing opportunities for rural areas. In the Comprehensive Poverty Reduction and Growth Strategy (CPRGS) the Government currently attaches high priority to the introduction of good business models and small-scale enterprise opportunitie s for poor households in rural areas.

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  • Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

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  • (BQ)Ebook Marketing management stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.


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  • The diversification of economic activity and labour market development have both been identified as possible strategies to reduce the vulnerability of the poor and enable the ascent out of poverty. Whether such policies are necessarily empow-ering for women has been much debated but less well documented. In this book we adopt a comparative case study approach using original survey material for three African countries and a state in India to investigate these links

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  • On balance, it is desirable to have a diversified and balanced financial system where both financial intermediaries and financial markets play important roles in imparting greater competitiveness and efficiency to the financial system. In the present context of financial liberalisation, stock markets and banks emerge as sources of corporate finance and stock market development actually tends to increase the quantity of bank loans through improved debt- equity ratios.

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  • When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

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  • Chapter 9 - Market segmentation, targeting, and positioning. After reading chapter 9, you should be able to: Explain what market segmentation is and when to use it; identify the five steps involved in segmenting and targeting markets; recognize the bases used to segment consumer and organizational markets; develop a market-product grid to identify a target market and recommend resulting marketing actions.

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  • Chapter 9 - Market segmentation, targeting, and positioning. This chapter explain what market segmentation is and when to use it; identify the five steps involved in segmenting and targeting markets; recognize the bases used to segment consumer and organizational markets; develop a market-product grid to identify a target market and recommend resulting marketing actions.

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  • Chapter 12 - International markets. This chapter examines the major economic and political forces that influence foreign exchange markets. To reduce currency risk, foreign exchange markets developed so people can convert their cash to different currencies as they conduct business or personal affairs.

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  • Bài giảng "Marketing công nghiệp - Chapter 5: industrial product strategy" cung cấp cho người học các kiến thức: Definition of an industrial product, changes in product strategy, industrial product life-cycle and strategies, developing product strategies, branding in business market.

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  • Market Leader is an elementary level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business.The new edition features new authentic texts and listenings throughout, reflecting the latest trends in the business world.

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  • Marketing is in bad shape. Not marketing theory, but marketing practice. Every new product or service needs to be supported by a marketing plan that brings in a good return that covers the corresponding investment of time and money. But then why do 75 percent of new products. services, and businesses fail? These failures happen in spite of all the work that goes into market research, concept development and testing...

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  • With the wide swings in the stock prices in recent years, students of money and banking have become increasingly interested in what drives the stock market. As a result, I have expanded the discussion of this market by describing simple valuation methods for stocks and examining recent developments in the stock market and the link between monetary policy and stock prices.

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  • Nowadays, with the development of globalization and super-fast technology, many people are keen on working to earn money without succumbing to unnecessary speed. How many times do they slow down and think of their lifestyle? Have they ever stayed at home with their family on the weekend? Do they remember their birthday? and so on .I am sure that many people can not answer those questions actually.However, the article”Slow down,you move too fast” will helps us to have good attitude towards our lifestyle....

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  • Tham khảo sách 'the marketing plan', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Brand identityis a combination of factors: Name, logo, symbols, design, packaging, product or service performance, and image or associations in the consumer’s mind. equity.IMCplays a major role in the process of developing and sustaining brand identity and equity.

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  • Tài liệu giáo trình môn Marketing management_ Chapter " New Product Development", dành cho sinh viên bậc đại học, cao học đang theo học các ngành kinh tế, marketing...

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  • Dịch từ cuốn “Plowing the Sea – Nurturing the Hidden Sources of Growth in the Developing World” của hai tác giả Michael Fairbank và Stace Lindsay, Nhà xuất bản Trường Quản trị Kinh doanh Harvard xuất bản năm 1997. Chương trình Giảng dạy Kinh tế Fulbright đã được nhà xuất bản cho phép dịch và sử dụng.

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  • Chapter 1. Marketing’s Role in the Global Economy. When You Finish This Chapter, You Should: 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macro-marketing systems develop.

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  • The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research.

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