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Marketing behaviour

Xem 1-20 trên 183 kết quả Marketing behaviour
  • Study on relationship between profile characteristics of groundnut farmers and their marketing behaviour aimed to bring out a strategy to increase the marketing behaviour of groundnut farmers. The Present investigation was carried out in Anantapuramu district of Andhra Pradesh. The results of the study revealed that the independent variables viz.

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  • Marketing of cashew nut is not properly organized. The channel consists of the producer, village merchant, wholesalers or agents and exporters. Since it is an activity restricted to only three months in a year, there are no exclusive traders for raw cashew nuts. Often there are intermediaries or wholesalers between the traders and manufactures who provide the services of information and make the deal. This has resulted in middleman playing an important role in the marketing of nuts thereby reducing the margin or dividends for the cashew farmers.

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  • Objective of this study is to study the Marketing behavior of tomato growers. marketing behavior that consumers display in searching for, purchasing, selling, using, evaluation and disposing of products and services that they expect will satisfy their needs. The study revealed that majority of the respondents (75%) had medium level of overall marketing behaviour followed by low (18.3%) and only 6.7 per cent had high level of marketing behavior.

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  • This important new study examines the market trade of medieval England from a new perspective, by providing a wide-ranging critique of the moral and legal imperatives that underpinned retail trade. James Davis shows howmarket-goers were influenced not only by practical and economic considerations of price, quality, supply and demand, but also by the moral and cultural environment within which such deals were conducted.

    pdf533p huetay_1 27-02-2013 31 2   Download

  • Relationship marketing is an old idea but a new focus now at the forefront of services marketing practice and academic research. The impetus of its development has come from the maturing of services marketing, with the emphasis on quality, increased recognition of potential benefits for the firm, the customer, and technological advances.

    pdf9p murielnguyen 29-06-2020 6 0   Download

  • The present study was conducted in Kalaburagi district of North Eastern Karnataka, during the year 2018-19. Kalaburagi district was purposively selected because the district is the pulse bowl of the state with highest area. The study was conducted in eight villages selected from four talukas of Kalaburagi district which included 30 farmers from each selected village thus making a sample of 240 farmers using random sampling method. Expost-facto research design was employed for conducting study.

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  • Medicinal plants gain significance because of their contribution to local health support systems, generation of local income, foreign exchange earnings and contribution to bio-diversity. Medicinal plants, if cultivated properly, it can contribute significantly to the economic rural development. This study was conducted in Dindigul district of Tamil Nadu, from the selected district four villages was taken for the study.

    pdf6p angicungduoc8 07-11-2020 3 0   Download

  • Chương 3 HÀNH VI KHÁCH HÀNG (Customer behaviours) 1. Các yếu tố tác động đến hành vi của người tiêu dùng và tổ chức 2. Mô tả các dạng hành vi khác biệt của người tiêu dùng và tổ chức 3. Mô tả qui trình ra quyết định mua của người tiêu dùng và tổ chức

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  • This fully updated edition combines the latest research with real life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to infl uence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter.

    pdf524p namde02 08-03-2013 94 18   Download

  • This essay reviews the course of consumer behaviour analysis, a research programme that employs the findings and principles of behavioural research toelucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrate a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practice rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. ...

    ppt25p camnhung_1 07-12-2012 78 11   Download

  • (bq) part 1 book "marketing management - a relationship approach" has contents: analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.

    pdf318p bautroibinhyen23 02-04-2017 53 12   Download

  • Chương 3 trình bày những kiến thức về hành vi khách hàng (Customer behaviours). Mục tiêu của chương 3 gồm: Giới thiệu tổng quan về hành vi mua của khách hàng, mục tiêu nghiên cứu hành vi mua của khách hàng, hành vi mua của người tiêu dùng, hành vi mua của khách hàng tổ chức.

    pdf13p kiepnaybinhyen_02 29-12-2015 126 12   Download

  • Bài giảng Marketing căn bản - Chương 4 trang bị cho người học những hiểu biết về hành vi mua của khách hàng. Thông qua chương này người học sẽ nắm bắt được các nội dung liên quan đến thị trường người tiêu dùng và hành vi mua của người tiêu dùng, thị trường các doanh nghiệp và hành vi mua của các doanh nghiệp.

    pdf42p allbymyself_10 24-02-2016 75 10   Download

  • (bq) part 1 book "essentials of marketing frances - brassington & stephen pettitt" has contents: marketing dynamics, the european marketing environment, segmenting markets, marketing information and research, buyer behaviour, price, product.

    pdf270p bautroibinhyen27 11-05-2017 58 9   Download

  • The present study will aim at reviewing all the digital platforms, with special focus on the social media advertisement which are utilised for brand advertisement. The success of the social media advertisement will be measured by reviewing the behaviour of millennials towards the digital media and brands.

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  • Approximately 860 utilities, or more than 25% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy—almost always at a higher price—or to contribute funds for the utility to invest in renewable energy development, such as solar installations at local schools. The term “green pricing” is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets.

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  • Trong chương 3 Hành vi khách hàng (Customer behaviours) thuộc bài giảng Marketing căn bản nhằm mục tiêu giới thiệu tổng quan về hành vi mua hàng của khách hàng, mục tiêu nghiên cứu hành vi của khách hàng, hành vi mua của người tiêu dùng, hành vi mua của khách hàng tổ chức.

    pdf13p narrow_12 21-07-2014 67 5   Download

  • Tham khảo sách 'the behaviour of stock-market prices', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf73p greengrass304 15-09-2012 51 4   Download

  • The macroeconomic configuration at the present time is conducive to sizeable interest rate exposures in the financial industry. Because virtually all firms are tempted to take the same risks (“herding”), there is also a very important systemic dimension. All firms will not be able to get out when expectations of future rates change – leading to “overshooting” in market interest rates or even illiquidity in interest rate hedging markets.

    pdf35p taisaovanchuavo 23-01-2013 57 4   Download

  • Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this mass of discussion is a wide range of opinion and commentary about consumer products. This presents an opportunity for companies to understand and respond to the consumer by analyzing this unsolicited feedback. Given the volume, format and content of the data, the appropriate approach to understand this data is to use large-scale web and text data mining technologies.

    pdf10p doiroimavanchuadc 06-02-2013 57 4   Download

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