Marketing degrees

Xem 1-20 trên 112 kết quả Marketing degrees
  • The concept of target marketing is a refinement of the basic philosophy of marketing. It is an attempt by companies to relate the characteristics or attributes of the goods and services they provide more closely to customer requirements. When mass production techniques were first introduced, out of necessity they imposed a large degree of uniformity upon consumers.

    pdf22p thanhdat 22-10-2009 149 65   Download

  • Diploma thesis is written and submitted by the students in universities of some countries in continental Europe to get their Diplom degrees. In German speaking countries “Diplom” is equivalent to a combination of Bachelor’s Degree and a Master’s Degree. In Finland and some other Eastern European countries Diplomas are awarded only for Engineers. Most Diploma theses are written on Research work on Engineering, Technology and Science Topics. Diploma Thesis is a compulsory requirement for awarding a Diplom in these nations.

    pdf88p beobobeo 01-08-2012 36 5   Download

  • As documented in both panels of Table 5, AMCs related to large Thai commercial banks (LBs) dominate mutual fund industry. Large AMCs associated with Thai commercial banks (LBs) have largest market share in both fixed income and equity funds. For equity mutual funds, LBs possess 38.13% market share in 2006 and their market shares grow to 52.79% in 2010. The same pattern of high growth in market share of LB is also found for fixed income mutual funds, 58.14 to 2006 to 75.82% in 2010. Strong distribution channel of commercial bank is one of the mutual growth determinants.

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  • Labour demand is "derived demand," that is, labour is hired in order to produce goods which are sold in the product market. For this reason, labour demand is always connected to the product market, especially in terms of the degree of competition, whether from foreign or domestic producers. In this chapter, we will address the following contents: Labour demand curve, short and long run, elasticity, competitiveness of Canadian labour, globalization.

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  • Lecture Element of economics - Chapter 8: Market structures. The topics discussed in this chapter are: the degree of competition, perfect competition, monopoly, monopolistic competition, oligopoly.

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  • The article uses the Hirschman-Herfindahl Index (HHI) and the Elasticity of Demand to evaluate the degree of concentration and competition of Vietnam's mobile telecommunications market. For the HHI calculation, the article uses revenue market share data. For estimation of price elasticity of demand, the article uses a regression model with aggregate data of the whole market.

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  • Financial development, international trade, and stock market integration: Evidence in six southeastern Asia countries. Measuring the integration degree of the national stock market is popular in the general globalization trend. This paper applies the measurement method of Chaiporn et al. (2016) to consider the Vietnamese stock market, and five other typical Asian economies in the period from 2000 to 2015.

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  • The article uses the Hirschman-Herfindahl Index (HHI) and the Elasticity of Demand to evaluate the degree of concentration and competition of Vietnam's mobile telecommunications market. For the HHI calculation, the article uses revenue market share data. For estimation of price elasticity of demand, the article uses a regression model with aggregate data of the whole market.

    pdf9p jangni 13-04-2018 3 0   Download

  • The article looks into the relationships between the proportion of women in management boards, the proportion of women in control boards or holding positions of chief accountant, the proportion of female leaders with qualifications of at least associate college degrees and the market value added (MVA) of seafood companies listed in Vietnam stock market. Research findings reveal that there exist significant relationships, in which the proportion of female leaders with associate college qualifications has positive effects on the MVA of jointstock companies in the sample.

    pdf11p thanos1 17-05-2018 1 0   Download

  • Risk attitude and corporate investment under output market uncertainty: Evidence from the mekong river delta, Vietnam. This paper aims to detect the impact of firm managers’ risk attitude on the relationship between the degree of output market uncertainty and firm investment.

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  • Measuring sovereign risk with contingent claims analysis: The empirical evidence in southeast Asia credit markets. This paper focuses on examining the degree to which the Contingent Claims Analysis is useful for Southeast Asia markets. Such a framework is initially developed for analyzing corporate sector default based on the theory of Black-Scholes options pricing.

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  • Tạm bỏ qua các lý thuyết về ngôn ngữ quảng cáo hoặc nghệ thuật thị giác trong quảng cáo, hãy thử đi thẳng vào vài thủ thuật quảng cáo. Thế giới quảng cáo ngày nay là quảng cáo mọi lúc mọi nơi, trong mọi môi trường, theo khái niệm “360-degree branding” (quảng cáo thương hiệu ở mọi góc độ). Chúng ta có thể thấy “quảng cáo 360 độ" trong cuộc sống hằng ngày, đặc biệt trong môi trường đô thị.

    pdf5p sieusaobanhang 30-12-2009 291 166   Download

  • Barbara has a BA (Hons) in Business and Management and is currently at the end of her MSc in International Finance degree. Barbara started her career working as an intern for the European Commission in Brussels, and then in 1999 she joined Datamonitor Financial Services department as an analyst. Barbara's work at Datamonitor involved various projects and reports, including the FinTab project, where she helped to develop an online data resource covering the insurance, banking, investments and payment cards sectors. Barbara also authored a number of reports......

    pdf131p batrinh 16-07-2009 271 103   Download

  • Thế giới quảng cáo ngày nay là quảng cáo mọi lúc mọi nơi, trong mọi môi trường, theo khái niệm “360-degree branding” (quảng cáo thương hiệu ở mọi góc độ). Chúng ta có thể thấy “quảng cáo 360 độ" trong cuộc sống hằng ngày, đặc biệt trong môi trường đô thị. Từ hình thức “nguyên thủy” là cưỡi xe đạp với thùng loa phát thanh “keo dính chuột” đến tinh vi hơn qua những kiểu quảng cáo trá hình, thể hiện ở nhiều chiến thuật tiếp thị khác nhau.

    pdf6p fantailieu 18-08-2010 138 57   Download

  • Many of the same organizations who provided me with data for the first edition of Stocks for the Long Run willingly updated their data for this second edition. I include Lipper Analytical Services and the Vanguard Group for their mutual funds data, Morgan Stanley for their Capital Market indexes, Smithers & Co. for their market value data and Bloomberg Financial for their graphic representations.

    pdf314p vandoan27 10-06-2011 153 53   Download

  • J. Edward Ketz is MBA Faculty Director and Associate Professor of Accounting at the Penn State Smeal College of Business. He has been a member of the Penn State faculty since 1981. He holds a bachelor’s degree in political science, a master’s degree in accountancy, and a Ph.D. in business administration, all from Virginia Tech. The teaching and research interests of Dr. Ketz focus on financial accounting, accounting information systems, and accounting ethics. He has published numerous academic and professional articles, and he has written seven books.

    pdf313p conrepcon 12-04-2012 87 50   Download

  • Steven Bragg, CPA, CMA, CIA, CPIM, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and auditor at Deloitte & Touche. He received a master’s degree in finance from Bentley College, an MBA from Babson College, and a bachelor’s degree in economics from the University of Maine. He has been the two-time president of the Colorado Mountain Club, is an avid alpine skier and mountain biker, and is a certified master diver. Mr. Bragg resides in Centennial, Colorado with his wife and two daughters.

    pdf387p conrepcon 12-04-2012 82 45   Download

  • This is the book I wish I had before I started myMBA at the Harvard Business School. I thought I would be adequately prepared for the rigors facing me, as I was a CPA and had worked for four years as a consultant at Arthur Andersen in its Chicago, Singapore, and Hong Kong offices. Nevertheless, and despite an undergraduate degree in business, as I began my first year at Harvard, I felt that I didn’t have the core building blocks to take full advantage of the curriculum.

    pdf380p kimngan_1 05-11-2012 67 38   Download

  • Strategic decisions are rarely straightforward or simple. This is because they involve value judgments that depend to a large degree on people’s attitudes, perceptions and assumptions. This is why so many strategic decisions turn out to be ill-judged. The aim of this book is to help those who have to make strategic decisions and to throw light on the decision-making process. The first part focuses on the forces shaping major decisions, including ideas, developments and potential pitfalls.

    pdf253p conrepcon 13-04-2012 55 34   Download

  • Over half of the students who enrol on economics degree courses have not studied mathematics beyond GCSE or an equivalent level. These include many mature students whose last encounter with algebra, or any other mathematics beyond basic arithmetic, is now a dim and distant memory. It is mainly for these students that this book is intended. It aims to develop their mathematical ability up to the level required for a general economics degree course (i.e. one not specializing in mathematical economics) or for a modular degree course in economics and related subjects, such as business studies.

    pdf535p conrepcon 12-04-2012 67 33   Download

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