Marketing journals

Xem 1-20 trên 100 kết quả Marketing journals
  • In selecting our gurus, we began by making a list of established marketing gurus, such Philip Kotler, who have dominated marketing thinking for decades. Then, we went looking for the newcomers. We browsed the on-line and off-line bookstores. We consulted the marketing journals, both popularand academic. We cruised the Internet. We searched for those who were making a splash with new marketing ideas.

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  • This dictionary provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids and selling techniques.The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used in context. Quotations are also given from various magazines and journals, which give an idea of how the terms are used in real life.

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  • The predictive power of stock market indicator Ben Branch The journal of financial and quantitive analysis

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  • Most discussions of corporate financing policy focus on long-term liabilities such as common stock, preferred stock, debentures, loans, and leases. Yet trade credit—credit extended by a seller who allows delayed payment for its products—represents a substantial component of both corporate liabilities and assets, especially in the case of middle-market companies. For the 3,350 non-financial Nasdaq firms covered by COMPUSTAT, accounts receivable amounted to 19% of corporate assets, and accounts payable were 26% of corporate liabilities, at the end of 1992.

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  • A Commentary on Business Marketing: A Commentary on Business Marketing A Twenty-Year Review and an Invitation for Continued Dialogue Robert E. Spekman. INTRODUCTION AND THE CALL FOR DEBATE David Lichtenthal, Editor of the Journal of Business-to-Business Marketing, asked that I consider responding to Plank and Reid’s review.

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  • Stock Markets, Banks, and Economic Growth Ross Levine; Sara Zervos The American Economic Review, Vol. 88, No. 3. (Jun., 1998), pp. 537-558. Stable URL: The American Economic Review is currently published by American Economic Association. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at

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  • This paper analyzes the cyclical effects of bank capital requirements in a simple model with credit market imperfections. Lending rates are set as a premium over the cost of borrowing from the central bank, with the premium itself depending on collateral. Basel I- and Basel II-type regulatory regimes are defined and a capital channel is introduced through a signaling effect of capital buffers. The macroeconomic effects of

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  • The practice of journalism as a profession raises many ethical issues. We are more concerned with the nature and possible resolution of the issues that arise in the practice than with the theoretical definition of a profession. The nature of professionalism is both vague and flexible, as older professions like law and medicine change, and newer occupations jostle for the status that professionalism brings, occupations like teaching, social work, nursing, and even journalism.

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  • Product designers learned years ago that they’d save time and money if they consulted with their colleagues in manufacturing rather than just throwing new designs over the wall. The two functions realized it wasn’t enough to just coexist—not when they could work together to create value for the company and for customers. You’d think that marketing and sales teams, whose work is also deeply interconnected, would have discovered something similar.

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  • Money is a medium of exchange. We trade our time at a job, say, for money and then trade the money for groceries and rent. Paper money has no intrinsic value. It makes poor note paper. It isn’t much use in an outhouse. But it is very useful in allowing us to earn here and spend there. Many things have been used for money: shells, tobacco, huge stones in Micronesia, precious metals, and not so precious metals like lead and copper. Gold and silver have been the most durable monies. It is said that an ounce of gold has always been enough to pay for...

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  • Most stock exchanges operate on a "matched bargain" or "order driven" basis. When a buyer's bid price meets a seller's offer price or vice versa, the stock exchange's matching system decides that a deal has been executed. In such a system, there are no designated or official market makers, but market makers nevertheless exist.

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  • Tham khảo sách 'journal of koreanlaw vol. 8, no. 2, june 2009', kinh tế - quản lý, luật phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • This study proposes a new integrated fuzzy quality function deployment (QFD) to support the market segment selection and evaluation process. The proposed approach identifies the features that the market segments should have (‘‘WHATs’’), in order to fit with the company’s business strengths (‘‘HOWs’’).

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  • This paper aims to study the asymmetric relation between stock returns and volatility in ASEAN-6 stock markets by applying EGARCH model to the daily ASEAN-6 returns stock markets over the period of July 31, 2000 to April 1, 2015. Our results also showed that conditional volatility react to good and bad news asymmetrically.

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  • The technology acceptance model (TAM) hasbeen well-known for decades. However, the global adoption of the Internet creates new interests in utilizing TAM in e-commerce and the post-consumption intention, especially in emerging markets.

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  • The satisfaction-loyalty relationship in marketing: A critical review and future research. The purpose of this study is to critically review and to recommend future research for the satisfaction-loyalty relationship (SLR) in marketing. The paper is based on over 75 papers published by top peer reviewed journals in marketing throughout the world over the past three decades.

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  • Trong nhiều năm qua, những nhà thiết kế bao bì thương hiệu và những nhà sở hữu thương hiệu đã luôn ý thức được rằng hầu hết 70% các quyết định mua hàng được đưa ra khi người tiêu dùng đang ở tại cửa hiệu, nơi mà họ đối mặt với vô số lựa chọn khác nhau.

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  • Nhiều thuật ngữ dưới đây dựa trên tài liệu chuẩn nội bộ và danh mục các định nghĩa của tờ Wall Street Journal. Các định nghĩa khác được chọn từ cuốn Hướng dẫn viết tin kinh tế Columbia Knight-Bagehot, do Pamela Hollie Kluge biên soạn. Inflation – Lạm phát. Tăng giá hàng hóa và dịch vụ. Nói chung, giả định về kinh tế là sức mua giảm đi vì có thừa tiền mặt lưu thông, thường là do hậu quả của việc chính phủ chi tiêu quá nhiều....

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  • Tính đơn giản là một trong những nhân tố quan trọng nhất quyết định sự thành công của một trang Web trong việc thu hút khách hàng và giúp doanh nghiệp tăng doanh số. Tính đơn giản là một trong những nhân tố quan trọng nhất quyết định sự thành công của một trang Web trong việc thu hút khách hàng và giúp doanh nghiệp tăng doanh số.

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  • The field of macroeconomic theory has evolved rapidly over the last quarter century. A quick glance at the discipline’s leading journals reveals that virtually the entire academic profession has turned to interpreting macroeconomic data with models that are based on microeconomic foundations. Unfortunately, these models often require a relatively high degree of mathematical sophistication, leaving them largely inaccessible to the interested lay person (students, newspaper columnists, business economists, and policy makers).

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