Marketing on the social web

For hundreds of years, business people have been transmitting their wisdom generation to generation. In the middle 1990’s companies started to create units focused in managing their knowledge. Nowadays, Knowledge Management is still a relatively new discipline focused in developing the main competitive advantage that organizations have: the intellectual assets. Organizations recognise that Social Media can be enormously used to influence their customers. However, they exactly do not know how to confront this new tool.

87p nguyenyenyn117 18-06-2019 44 6   Download