Marketing product management

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 8 0   Download

Bài giảng "Quản trị marketing bán lẻ: Chương 4 - Quản trị thương hiệu và sản phẩm bán lẻ" trình bày các nội dung chính sau đây: Phát triển sản phẩm mới (New Product Development – NPD); Chu kỳ sống của sản phẩm (The Product Life Cycle); Quản trị thương hiệu (Brand Management);... Mời các bạn cùng tham khảo!

17p gaupanda017 19-03-2024 8 5   Download

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 9 3   Download

This study investigates a number of the drivers of upgrading speed within consumer electronic products. The main constructs under investigation are psychological predisposition to rapidly upgrade (PPRU), product factors (PF), vicarious innovativeness (VI), vicarious adoption (VA), and disposal orientation (DO). In addition, a consumer’s intention to quickly upgrade in the future (FIU) is also investigated.

314p runthenight04 02-02-2023 6 3   Download

Clarify issues about the position/location of APF WSM in the Hanoi market building network; classifying /ranking APF WSM; proposing principles for managing the APF WSM of Hanoi; supplement Standards and Regulations.

28p kequaidan7 01-09-2020 19 2   Download

Firstly, identify and measure the influence of the factors on the decision to buy products with environmental friendly packaging in Vietnam. Second, test the difference between gender, age, education level and income on the decision to buy products that are environmentally friendly. Thirdly, help managers understand the factors that influence the decision to buy products that have environmental friendly packaging, and provide the administrator with solutions for reference based on research results in order to help businesses attract customers and expand market size in Vietnam.

28p kequaidan6 15-07-2020 49 3   Download

The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales...

2p lanjingyi 18-03-2020 65 3   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 59 3   Download

This research project attempts to look at the secular use of Mindfulness as a potential organizational investment for Irish and U.S. companies to promote a high level of employee performance. For organisations to remain productive and competitive, they need a high level of employee performance as this translates to organization product quality and company reputation in a competitive market in any industry.

88p nguyenyenyn117 18-06-2019 54 5   Download

International Business Management: Chapter 2 - Globalization includes Globalization of markets & production; Benefit & cost of Globalization, Limits of globalization, The role of MNC.

8p maiyeumaiyeu20 16-11-2016 64 3   Download

In this chapter you will: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs;...

10p allbymyself_06 26-01-2016 70 3   Download

In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...

8p allbymyself_06 26-01-2016 70 4   Download

When you finish this chapter, you should: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.

6p allbymyself_06 26-01-2016 58 6   Download

Chương này giúp người học tìm hiểu cách định nghĩa và phân loại dịch vụ; hiểu được cách các công ty dịch vụ cải thiện chiến lược cạnh tranh, chất ;lượng dịch vụ và sản phẩm của họ;... Mời các bạn cùng tham khảo để tìm hiểu thêm các nội dung chi tiết.

18p namthangtinhlang_00 28-10-2015 98 14   Download

SYSTEM DESIGN AND CONSUMER BEHAVIOR IN ELECTRONIC COMMERCE Hanushek cautions: “If the efficiency of our school systems is due to poor incentives for teachers and administrators coupled with poor decisionmaking by consumers, it would be unwise to expect much from programs that seek to strengthen ‘market forces’ in the selection of schools,” (1981, p. 34-35; emphasis added). Moreover, if students’ outcomes depend importantly on the characteristics of their classmates (i.e.

231p mualan_mualan 25-02-2013 88 17   Download

Marketing research is the systematic procedure used to gather, record, and analyze new information to help managers make decision about the marketing of goods and services. The many tpes of information gathered can help marketers recruit, retain, and regain customers. The results of research help define the product concept, select the target market, and develop the primary advertising message elements. Pretesting helps detect and eliminate weaknesses before a campaign runs.

17p camnhung_1 07-12-2012 106 10   Download

Describe the purpose of the balance sheet and understand its usefulness and limitations. The Balance Sheet The purpose of the balance sheet is to report a company’s financial position on a particular date. Limitations: The balance sheet does not portray the market value of the entity as a going concern nor its liquidation value. p Resources such as employee skills and reputation are not recorded in the balance sheet. p Usefulness: p The balance sheet describes many of the resources a company has available for generating future cash flows.

13p babyhiepxu 05-10-2012 85 12   Download

The fruit industry in Vietnam has a great potential and plays an important role in agricultural production. In 2003, Vietnam exported US$43 million of high value fruit to high-income countries and imported US$14 million of fruit and vegetables. Vietnam is experiencing difficulties in competing with other Asian nations in export markets and its own domestic market, especially with China and Thailand. This suggests that Vietnam’s horticultural industries require substantial development to be globally competitive. Vietnamese consumers are demanding safer and higher quality fruit.

61p tam_xuan 02-03-2012 84 10   Download

This project aims to increase the productivity and profitability of potato production in the Red River Delta (RRD) through an integrated crop production and marketing program. The project is a co-operative research and extension program between the Food Crops Research Institute (FCRI), Agriculture Western Australia and Curtin University. Improvements in productivity and net returns will be achieved by training Vietnamese agronomists and extension agents in the methodologies used by the potato industry in Western Australia (WA)....

12p tam_xuan 02-03-2012 66 2   Download

This is an online customer relationship management program as well as a groupware and a marketing tool also used for cellular company ‘Mycell’. The CRM module helps admin to identify and maintain their customers and employees. Customers can contact with the plan responsibles and add, edit or delete their own personal profile. They can view different products details, ask their queries, give suggestions and provide feedback for the product which they are using.

14p ken1802 06-04-2011 114 20   Download