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Mass communication

Xem 1-20 trên 195 kết quả Mass communication
  • Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

    ppt30p nomoney9 04-04-2017 28 2   Download

  • Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society; explain uses and gratifications analysis; recognize the dysfunctions of mass communication; understand the concepts of meaning, hegemony, and ideology.

    ppt19p nomoney9 04-04-2017 34 1   Download

  • Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

    ppt25p nomoney9 04-04-2017 50 1   Download

  • Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

    ppt29p nomoney9 04-04-2017 23 1   Download

  • Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

    ppt30p tradaviahe15 23-02-2021 0 0   Download

  • Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society; explain uses and gratifications analysis; recognize the dysfunctions of mass communication; understand the concepts of meaning, hegemony, and ideology.

    ppt19p tradaviahe15 23-02-2021 3 0   Download

  • Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

    ppt25p tradaviahe15 23-02-2021 2 0   Download

  • Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

    ppt29p tradaviahe15 23-02-2021 8 0   Download

  • Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

    ppt23p tradaviahe19 29-03-2021 6 0   Download

  • Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society;...

    ppt16p tradaviahe19 29-03-2021 7 0   Download

  • Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

    ppt24p tradaviahe19 29-03-2021 5 0   Download

  • Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

    ppt22p tradaviahe19 29-03-2021 6 0   Download

  • Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society.

    ppt17p tradaviahe19 29-03-2021 11 0   Download

  • Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

    ppt23p tradaviahe19 29-03-2021 7 0   Download

  • Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

    ppt23p tradaviahe19 29-03-2021 12 0   Download

  • Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases our power to convey and record -information.

    ppt32p nomoney9 04-04-2017 33 2   Download

  • Chapter 3 - Historical and cultural context. This chapter include objectives: describe the major events and general trends in media history recognize the milestones in the development of human communication understand the role that these advances played in prompting significant changes in our culture and society learn that the emergence of new communications advances changes but does not make extinct those communications that came before understand that each advance in communication increases our power to convey and record -information.

    ppt32p tradaviahe15 23-02-2021 2 0   Download

  • Chapter 3 - Historical and cultural context. History tends to be cyclical, and knowing what happened back then might help us understand what is going on now. Specifically, this chapter discusses seven milestones in the development of human communication: language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, and computers.

    ppt34p tradaviahe19 29-03-2021 2 0   Download

  • Chapter 3 - Historical and cultural context. Chapter 3 presents the following content: Eight milestones in human communication, language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, digital media, wireless handheld media, concluding observations.

    ppt24p tradaviahe19 29-03-2021 1 0   Download

  • Lectures "Marketing management - Chapter 18: Managing mass communications (Advertising, sales promotions, events and experiences, and public relations)" provides students with the knowledge: Advertising, sales promotion, events and experiences, public relations. Invite you to refer to the disclosures.

    pdf39p doinhugiobay_13 26-01-2016 39 3   Download

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