New strategists

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  • Trên thị trường cạnh tranh khốc liệt, hoạt động tác nghiệp cũng đóng vai trò quan trọng trong việc hình thành chiến lược của doanh nghiệp. Hoạt động tác nghiệp có mối quan hệ chặt chẽ với thị trường và tính chất tiếp xúc trực tiếp với thị trường nên ngày nay nó được chú trọng hơn do khả năng phát hiện ra các nhu cầu mới hoặc “giải mã” được chiến lược của các đối thủ cạnh tranh.

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  • Social media gives us the ability to communicate instantly, yet most marketers have not developed the communication skills to address real time,” observes globally recognized marketing strategist, DaviD MeerMaN ScoTT. “Marketers have been trained with a campaign mentality, spending weeks planning, designing and executing in a sequential manner. Social marketing is changing that. We now need the ability to react instantly to breaking news, changes on our websites and negative customer feedback....

    pdf30p hoangliensonnhi 14-08-2013 38 6   Download

  • The Psychology of Money By Mark Wingo Financial Expert | Author | Speaker | Entrepreneur | Fundamental Strategist © 2011. New Beginning Financial Group, LLC. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from New Beginning Financial Group, LLC, except in the case of brief quotations embodied in critical articles and reviews. The Wingonomics Book Series are published in Saint Paul, Minnesota. November 2011. This book is for educational purposes only. New Beginning Financial Group, LLC, P.O.

    pdf12p khangoc2395 27-08-2012 16 3   Download

  • You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice, which you ignore at your own peril.” Laura Ries, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding “Every marketer will read this with both pleasure and profit. But the lessons are deadly serious, back to basics: real consumer benefits, value, execution. Read it, enjoy it, learn from it.

    pdf320p khangoc2394 25-09-2012 26 2   Download


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