Psychology of marketing

The aim of this research is to deepen insight into the social-psychological factors that influence the formation of a desire to attend classical music concerts and to better predict people’s positive behavioural responses towards live classical music performances.

437p runthenight04 02-02-2023 7 5   Download

This study investigates a number of the drivers of upgrading speed within consumer electronic products. The main constructs under investigation are psychological predisposition to rapidly upgrade (PPRU), product factors (PF), vicarious innovativeness (VI), vicarious adoption (VA), and disposal orientation (DO). In addition, a consumer’s intention to quickly upgrade in the future (FIU) is also investigated.

314p runthenight04 02-02-2023 6 3   Download

Individual investors need to adjust any psychology (psychology in other words behavioral finance) to bring investment performance when investing on real estate markets. At the same time, which external environmental factors affect and explain to individual investors' sentiment in the context of the real estate market in Ho Chi Minh City, a market that is considered vibrant and in the Vietnamese context. global economic integration is increasingly extensive.

28p trinhthamhodang1217 14-01-2021 22 3   Download

In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

9p allbymyself_06 26-01-2016 52 2   Download