Public lectures

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  • .What is public speaking? Speaking to a group of audience. A form of interpersonal communication.Informative speeches – to present information to an audience Persuasive speeches – to convince others to change feelings, beliefs, or behaviors.

    ppt0p nhatro75 23-07-2012 123 36   Download

  • Reviewed in The Wall Street Journal, this book demonstrates how astrology can be used to forecast business and market activity. Written by a former manager for a New York utility company, this book has been publicly lauded by a number of brokers.

    pdf27p vigro23 29-08-2012 32 5   Download

  • Chapter 18 - Managing mass communications: Advertising, sales promotions, events and experiences, and public relations. In this chapter, we will address the following questions: What steps are required in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?

    ppt34p allbymyself_08 22-02-2016 11 5   Download

  • Chapter 8 - Business-government relations. After studying this chapter you will be able to: Understanding why sometimes governments and business collaborate and other times work at arm’s length from each other, defining public policy and the elements of the public policy process, explaining the reasons for regulation, knowing the major types of government regulation of business,...

    ppt17p luimotbuoc_4 11-11-2016 14 5   Download

  • Reviewed in The Wall Street Journal, this book demonstrates how astrology can be used to forecast business and market activity. Written by a former manager for a New York utility company, this book has been publicly lauded by a number of brokers. Reviewed in The Wall Street Journal, this book demonstrates how astrology can be used to forecast

    pdf28p transang3 29-09-2012 21 4   Download

  • Lecture Principles of Marketing - Chapter 11 presents the following content: New-product pricing strategies, product mix pricing strategies, price adjustment strategies, price changes, public policy and marketing.

    ppt33p allbymyself_06 28-01-2016 32 4   Download

  • In this chapter, you will learn: The new direct-marketing model, growth and benefits of direct marketing, customer databases and direct marketing, forms of direct marketing, online marketing, setting up an online marketing presence, public policy issues in direct marketing.

    ppt35p allbymyself_06 28-01-2016 21 4   Download

  • This chapter has outlined: How NAT is used to help alleviate the depletion of the IPv4 address space; NAT conserves public address space and saves considerable administrative overhead in managing adds, moves, and changes; NAT for IPv4; The configuration, verification, and analysis of static NAT, dynamic NAT, and NAT with overloading;... Inviting you to refer lecture for more information.

    pdf48p kiepnaybinhyen_02 29-12-2015 20 3   Download

  • Lectures "Marketing management - Chapter 18: Managing mass communications (Advertising, sales promotions, events and experiences, and public relations)" provides students with the knowledge: Advertising, sales promotion, events and experiences, public relations. Invite you to refer to the disclosures.

    pdf39p doinhugiobay_13 26-01-2016 13 3   Download

  • Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.

    ppt26p allbymyself_06 28-01-2016 14 3   Download

  • After studying this chapter you will be able to understand the advertising and public relations. The main contents of this chapter include all of the following: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and return on advertising investment, the role and impact of public relations, major public relations tools.

    ppt31p allbymyself_06 28-01-2016 18 3   Download

  • Chapter 2 objectives: Describe the purpose of a WAN, describe WAN operations, describe WAN services available, compare various private WAN technologies, compare various public WAN technologies, select the appropriate WAN protocol and service for a specific network requirement.

    pdf41p kiepnaybinhyen_02 29-12-2015 12 2   Download

  • Security is a concern when using the public Internet to conduct business. Virtual Private Networks (VPNs) are used to ensure the security of data across the Internet. This chapter explains the concepts and processes related to VPNs, as well as the benefits of VPN implementations, and the underlying protocols required to configure VPNs.

    pdf54p kiepnaybinhyen_02 29-12-2015 11 2   Download

  • Learning objectives of this chapter include: Define public debt; describe salient characteristics of the size, composition, and nature of public debt in South Africa; explain and compare different theories of public debt and evaluate them critically; argue the relative merits of debt and tax financing of government expenditure; define public debt management; identify and describe the different types of public debt cost; identify the goals of public debt management and discuss their pursuance, with special reference to South Africa.

    pdf16p allbymyself_09 23-02-2016 18 2   Download

  • The main contents of this chapter include all of the following: Value the divisions of public companies, evaluate the price paid for acquired companies, and test for the impairment of goodwill and the development of fair value estimates.

    ppt35p allbymyself_10 02-03-2016 10 2   Download

  • This lecture covers the concept of consumerism, and the role of organisations that protect consumer’s rights. Ethics in business is important as unethical practices can be easily exposed and firms can suffer the resultant negative publicity. We will also discuss the impact of technological changes, such as the Internet, on consumers and their behaviours.

    ppt16p tangtuy04 16-03-2016 11 2   Download

  • Chapter 12 - Financial reporting and the securities and exchange commission. After studying this chapter, you should be able to: Understand the origin and expansive role of the Securities and Exchange Commission, describe the purpose(s) of various federal securities laws, understand the congressional rationale for enacting the Sarbanes-Oxley Act and the responsibilities of the Public Accounting Oversight Board,...

    ppt37p tangtuy09 26-04-2016 18 2   Download

  • Chapter 9 discuss why having adequate health insurance is important, and identify the factors contributing to the growing cost of health insurance; differentiate among the major types of health insurance plans, and identify major private and public health insurance providers and their programs; analyze your own health insurance needs and explain how to shop for appropriate coverage;...

    ppt31p estupendo2 12-08-2016 14 2   Download

  • Chapter 18 – Advertising, sales promotion, and public relations. After reading chapter 18, you should be able to: Explain the differences between product advertising and institutional advertising and the variations within each type; describe the steps used to develop, execute, and evaluate an advertising program; explain the advantages and disadvantages of alternative advertising media.

    ppt54p estupendo5 24-08-2016 11 2   Download

  • Chapter 18: Advertising, public relations, and sales promotions. After reading this chapter, you should be able to: Describe the steps in designing and executing an advertising campaign, identify three objectives of advertising, describe the different ways that advertisers appeal to consumers, identify the various types of media,...

    ppt37p estupendo5 24-08-2016 14 2   Download

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