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  • Spotlight on Community Relations • Companies are starting to get it – conscience isn’t just trendy, it’s necessary • “Sustainable development plans” are becoming commonplace • No one wants to be Martha, Enron, etc. • The Bonus: Doing good = Good for business A Gradual Shift • PriceWaterhouseCoopers 2002 Sustainability Survey Report – 140 U.S. companies – 70 percent had no broad-based sustainability program in place yet. – 69% were reviewing or revising ethics programs or their corporate-governance process. ...

    pdf22p dangcap_pro 29-12-2009 122 45   Download

  • An undeniable interest exists in matters about East Asia and its people, customs, and institutions. This book serves the needs of those who wish to learn how government works in East Asia—in particular, its public administration and related public policy processes. The focus here is on the apparatus of government: the agencies, values, context, and policies within which they operate.

    pdf694p hyperion75 15-01-2013 30 10   Download

  • (BQ) Part 2 book "Public relations - Strategies and tactics" has contents: Laws and applications, internet and social media - Rơle & scope in public relations, event management, communicating corporate affairs, public relations in government, global public relations in an interdependent world,...and other contents.

    pdf299p bautroibinhyen27 11-05-2017 43 7   Download

  • Building marketplace excitement before media advertising breaks. Creating advertising news where there is no product news. Introducing a product with little or no advertising. Providing a value-added customer service. Building brand-to-customer bonds

    pdf31p sonnguyen3515 19-09-2013 32 6   Download

  • (BQ) Part 1 book "Exploring public relations" has contents: Media context of contemporary public relations and journalism in the UK; public relations and democracy, intercultural and multicultural context of public relations,...and other contents.

    pdf305p bautroibinhyen27 11-05-2017 28 5   Download

  • The Public Relations industry is changing fast, representing more global clients, using more consultants and increasingly relying on technology to help get the "message" out. New business paradigms have changed the way managers, account executives, art directors and

    pdf52p trinhosieupham 19-02-2013 28 2   Download

  • Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

    ppt19p nomoney9 04-04-2017 27 1   Download

  • Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

    ppt16p nomoney11 04-05-2017 5 1   Download

  • Tổng quan bài trình bày: 1. Khái quát về Public Relation (PR) 2. Khái quát về Marketing - Mix 3. PR đóng vai trò gì trong Marketing - Mix? 4. PR hữu dụng trong những tình huống nào?

    pdf15p dangcap_pro 29-12-2009 479 211   Download

  • Whoever you are, wherever you are, public relations makes a difference in your life — believe it or not. If you’re a small-business owner or manager or a wannabe entrepreneur, PR helps level the playing field between you and your bigger, wealthier competi- tors. You may not be able to afford a 60-second commercial during the Super Bowl, but if you offer a free session at your health club to people who come in during the Super Bowl, you can get front-page publicity based on your PR event....

    pdf385p thientruc1605 14-06-2010 294 176   Download

  • The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

    pdf377p jolie 02-03-2009 216 107   Download

  • Public Speaking will help the youth: · acquire and relate subject matter knowledge · learn to organize their ideas in a clear mann · develop self-confidence about their abilities and skills · develop and display physical skills · develop specific public speaking skills

    pdf6p baohan 17-06-2009 245 92   Download

  • Jo Chipchase has a professional background in both journalism and PR. She runs Can- U-Hack-It, a company that provides new media, editorial and PR services to a diverse range of clients; co-runs the UKPress online networking group for communication professionals (; and is editorial director of Press Dispensary (, which offers affordable press release writing and distribution services to small businesses. She has written for numerous publications, covering topics ranging from internet to lifestyle. Jo lives and works on the south coast of England.......

    pdf377p jolie 02-03-2009 178 81   Download

  • API publications necessarily address problems of a general nature. With respect to particular circumstances, local, state, and federal laws and regulations should be reviewed. API is not undertaking to meet the duties of employers, manufacturers, or suppliers to warn and properly train and equip their employees, and others exposed, concerning health and safety risks and precautions, nor undertaking their obligations under local, state, or federal laws.

    pdf86p tranvandangbk 17-10-2012 45 17   Download

  • Bài giảng PR (Public Relation) - Bài 10: Đạo đức nghề nghiệp PR. Nội dung cụ thể trong bài giảng gồm có: Khái quát về đạo đức, đạo đức trong hoạt động PR, thử thách về đạo đức đối với nhân viên PR, xây dựng quy tắc đạo đức nghề nghiệp PR.

    ppt27p nhanmotchut_1 04-10-2016 34 14   Download

  • All organizations, whether for profit, not for profit, or government, face issues of information technology management. While the concerns involved may differ from organization to organization, the principles of good information technology management remain the same. Using a compilation of articles on various topics relating to technology management, Handbook of Technology Management in Public Administration addresses the management, implementation, and integration of technology across a wide variety of disciplines.

    pdf877p hyperion75 15-01-2013 40 11   Download

  • Tham khảo sách 'the materials information company.publication information and alloy phase diagrams volume 3', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf0p khangoc2394 25-08-2012 31 9   Download

  • Quan hệ công chúng (tiếng Anh: public relations, viết tắt là PR) là việc một cơ quan tổ chức hay doanh nghiệp chủ động quản lý các quan hệ giao tiếp cộng đồng để tạo dựng và giữ gìn một hình ảnh tích cực của mình. Các hoạt động quan hệ công chúng bao gồm các việc quảng bá thành công, giảm nhẹ ảnh hưởng của các thất bại, công bố các thay đổi, và nhiều hoạt động khác.

    pdf62p ktouch_12 20-06-2013 39 9   Download

  • To explain the role of public relations, sponsorships, and corporate advertising in relationship marketing and integrated marketing communications. By integrating public relations, event sponsorships, and institutional advertising with its general advertising activities, a company can improve the overall effectiveness of its marketing efforts.

    ppt20p camnhung_1 07-12-2012 34 8   Download

  • Bài giảng PR (Public Relation) - Chương 1: Đại cương về PR. Nội dung chính trong chương này gồm có: Khái quát về công chúng; các định nghĩa về PR; vị trí, vai trò và nhiệm vụ của PR; những hoạt động chủ yếu của PR; câu hỏi nghiên cứu.

    ppt32p nhanmotchut_1 04-10-2016 29 8   Download


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