Role of marketing

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 8 1   Download

This is an historical study on the development of accounting in Vietnam, by examining the role of the state in the evolving professionalization of the accounting profession in the colonial and post-colonial periods. The Vietnamese accounting profession has been defined by the state, given that the development has been led by the state and subject to state regulations. Puxty et al. (1987) work which recognizes the State, Market and Community principles has provided the theoretical framework, to help understand the factors underpinning the development of the accounting profession in Vietnam.

462p runthenight04 02-02-2023 6 2   Download

Initial public offerings (IPOs) underpricing is a widely researched area in finance literature. Yet, empirical evidence demonstrating and theoretical models explaining differences in underpricing across countries have remained an enigma in academia for a long time. This thesis consists of three independently interconnected essays that explain differences in underpricing observed across the Group of Twenty (G20) IPO markets.

365p runthenight04 02-02-2023 7 2   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 9 3   Download

This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques.

183p runthenight04 02-02-2023 9 2   Download

The objectives of this thesis are: To determine shareholder wealth effects in relation to the announcement of inclusion in a social index; to understand the determinants of the valuation effect due to inclusion in a social index; to investigate the mediating role of institutional investors; to address the endogeneity issue that is inherent in our study; to test whether CSR is a strategic engagement by firms to retain market value.

303p runthenight04 02-02-2023 7 2   Download

This thesis provides solid evidence to support the notion that idiosyncratic volatility plays a significant role in Australian equity markets. Therefore, it should not be ignored but instead should be considered when evaluating the performance of Australian stock portfolios and pension funds. It can also be used to predict Australian economic conditions.

214p runthenight04 02-02-2023 4 2   Download

Many East Asian economies experienced rapid economic growth since the early 1960’s, with Singapore and Malaysia being two of the best performers. Various factors have contributed to this growth. They include export-orientated policies, capital investment, a market-friendly approach and an institutional regulatory framework that attracts foreign investors. Another factor is the role of human capital in the form of formal and informal education. Human capital has been researched at both the theoretical and empirical levels.

247p runthenight04 02-02-2023 6 2   Download

Corporate bond ratings published by rating agencies play an important role for both companies and market participants because they provide information about the quality and marketability of various bond issues. For this reason, the rating changes announced by rating agencies must be carefully examined to assess their relevance and usefulness to market participants. The overall objective of this study is to examine whether bond rating changes announcements contain pricing-relevant information, and this objective is supported by six specific aims.

241p runthenight04 02-02-2023 9 4   Download

This thesis is organized as a historical study which aims to investigate the development of the accounting profession in Thailand between 1948 and 2010. It includes critical views from relevant people in the profession. The thesis emphasizes the development of the accounting profession in the private sector (corporate sector) (such as listed companies, accounting associations, and the stock exchange) where the accounting profession has played a significant role in the development of the Thai economy.

302p runthenight04 02-02-2023 10 2   Download

The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.

174p runthenight04 02-02-2023 11 2   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 7 4   Download

With a view of providing investors with a better understanding of the risk and return relationship in the A-share market over the past decade, this thesis adapts several empirical models to the circumstances in China and conducts four empirical analyses. The analysis is undertaken employing the returns on the Chinese A-share market, the Chinese B-share market and the Hong Kong H-share market together with a series of developed stock markets.

196p runthenight04 02-02-2023 9 3   Download

The increasingly important role played by family firms in China’s fledging capital market calls for a better understanding of how it works and is governed. This study aims to explore how corporate governance issues in family firms are tackled from the perspective of investor protection. The thesis addresses the question by first presenting theoretical models showing the relations among investor protection, family governance, and agency costs in family firms.

229p runthenight04 02-02-2023 10 4   Download

The overall objective of the thesis is to evaluate the factors affecting the debt maturity structure for the case of companies listed on the Vietnamese stock market. In addition, the idea considers the moderating role of institutional quality, financial development, and long-term financing sources of the economy on the influence of debt ratio on the debt maturity structure for the case of listed companies on the Vietnamese stock market. The thesis provides policy implications for company managers and policymakers.

35p unforgottennight08 06-10-2022 9 3   Download

Giáo án môn Tiếng Anh lớp 5: Tuần 27 (Theo Công văn 2345 của Bộ GD&ĐT) được biên soạn với mục tiêu nhằm giúp học sinh sử dụng các từ, cụm từ liên quan đến chủ đề: yêu cầu và chỉ đường; các mẫu câu: Excuse me, where’s the ___? - It’s ____.; từ vựng: bus stop, next to, stadium/pharmacy, opposite, market/theatre, between, cinema, supermarket/museum, on the corner of the street,... Mời quý thầy cô và các em học sinh cùng tham khảo chi tiết nội dung giáo án!

9p bachtudu 11-11-2021 22 2   Download

In the Vietnamese market, Tran and Luc (2018) stated that although reverse logistics is considered a fairly new concept, plays a very important role in a sustainable business strategy.

30p kethamoi12 15-05-2021 18 5   Download

The thesis clarifies the theoretical basis, contributes to adding academic content on competitive neutrality, competitive naturally policy, the role of competitive naturally in competitive activities in the market economy, international integration, the role of of SOEs in the economy as well as the challenges to SOEs under the conditions of applying competitive neutrality. The thesis gives recommendations for SOEs, in order to renovate competitive strategies and improve effective competition based on competitive neutrality principles.

27p mmlemmlem_124 22-12-2020 20 2   Download

The dissertation is aimed at evaluating the role of trade openness on the stock market development impact on economic markets in developing countries.

28p caygaocaolon7 17-09-2020 49 2   Download

The main purpose of this study was to establish the moderating role of external environment on the relationship between resource isolating mechanism and sustain competitive advantage among commercial banks in Kenya.

10p guineverehuynh 18-06-2020 28 4   Download