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Sales mix

Xem 1-20 trên 25 kết quả Sales mix
  • Sales history, also known as a scatter sheet mix, is a daily record of the menu items that have been sold. Uses for sales history include: to forecast, to keep a daily record of which food items were sold, to keep a daily record of how many menu items were sold, to predict sales volume,…

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  • After studying this chapter you will be able to understand: What is “Sales Promotion”, how do sales promotions add value to a brand? What are consumer sales promotions designed to accomplish and what are their strengths and limitations? What role does packaging play when consumers make brand decisions?

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  • Chapter 20 - Cost-volume-profit analysis: Additional issues. This chapter’s objectives are to: Describe different types of cost behavior in relation to production and sales volume, describe several applications of costvolume-profit analysis, compute the contribution margin and describe what it reveals about a company's cost structure, analyze changes in sales using the degree of operating leverage.

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  • Chapter 8, distribution management & the marketing mix. After studying this chapter you will be able: Role of distribution management in the marketing mix, why distribution channels are required, distribution channel strategy, overview of distribution channel members, intensity in the distribution effort.

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  • Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research.

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  • Military service customers at eight judgmentally selected locations GAO visited had mixed views of the Defense Logistics Agency’s services— satisfied with aspects of routine service, such as the delivery time for routine parts, but dissatisfied with other areas, such as the detrimental impact that the agency’s service has had on their operations. Customers cited difficulties, for example, in getting critical weapons systems parts by the needed time.

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  • Selling. What a profession. Why do so many people love selling so much, whereas others hate even the thought of selling something? What is it about the topic of selling that causes so many mixed emotions? Better yet, why are some people so good at it, and others are always trying to get it right?

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  • Sales promotions can be seen as a service that provides encouragement to purchase a product or service by changing the perceived value-for-money equation. In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions take up a very large share of total marketing expenditure, they remain an area which has less strategic consideration or attention than any other aspect of the promotion mix, especially in the international market arena.

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  • Third, auto manufacturers are reluctant to cut prices on new cars. As Busse, Silva-Risso, and Zettelmeyer (2006) show, this does happen quite regularly via rebates o ered by manufac- turers either to customers or dealers. However, manufacturers are very concerned about how this a ects customers' price image of a car, and what inferences customers might make about the quality of a car if a rebate is o ered.

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  • In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions take up a very large share of total marketing expenditure, they remain an area of less strategic consideration or attention than any other aspect of the promotion mix (Srinivasan and Anderson, 1998). The potential benefits of using sales promotions could range from giving immediacy and encouraging purchase of a product or service by changing the perceived value- for-money equation.

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  • We can identify seven important patterns of response to advertising. These are the current, shape, competitive, carryover, dynamic, content, and media effects. The first four of these effects are common across price and other marketing variables. The last three are unique to advertising. The next seven subsections describe these effects. Current Effect The current effect of advertising is the change in sales caused by an exposure (or pulse or burst) of advertising occurring at the same time period as the exposure. Consider Figure 24.1.

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  • In this chapter, we will discuss the remaining promotion mix tools: personal selling. After studying this chapter you will be able to understand: personal selling, managing the sales force.

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  • Chiêu Thị là những nỗ lực của doanh nghiệp để thông tin, thuyết phục, nhắc nhở và khuyến khích khách hàng mua sản phẩm, cũng như hiểu rõ về doanh nghiệp. Hỗn hợp Chiêu thị ( promotional - mix) Quảng cáo (Advertising) Khuyến mãi (Sales Promotion) Quan hệ công chúng (Public Relations) Bán hàng cá nhân (Personal selling) Marketing trực tiếp (Direct marketing)

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  • Xúc tiến là những nỗ lực của doanh nghiệp để thông tin, thuyết phục, nhắc nhở và khuyến khích khách hàng mua sản phẩm, cũng như hiểu rõ về doanh nghiệp. Xúc tiến hỗn hợp ( promotional - mix) Quảng cáo (Advertising) Khuyến mãi (Sales Promotion) Quan hệ công chúng (Public Relations) Bán hàng cá nhân (Personal selling) Marketing trực tiếp (Direct marketing)

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  • CHƯƠNG 1: TỔNG QUAN VỀ CHIÊU THỊ VÀ QUẢN TRỊ CHIÊU THỊ 1.

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  • Theo P. Kotler: Xúc tiến hỗn hợp – promotion mix (truyền thông marketing hỗn hợp – marketing communications mix) là sự kết hợp cụ thể các công cụ như quảng cáo, bán hàng cá nhân, khuyến mại (xúc tiến bán hàng – sales promotion) và quan hệ công chúng (P.R) mà một công ty sử dụng.

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  • Be aware of Marketing , Service Marketing & Tourism Marketing concepts Identify the similarity and the differences between Service Marketing & Tourism Marketing List characteristics of Services and Marketing - Mix Components Classify the differences between marketing and sales.

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  • Khái quát về chiến lược xúc tiến 1. Khái niệm Theo P. Kotler: Xúc tiến hỗn hợp – promotion mix (truyền thông marketing hỗn hợp – marketing communications mix) là sự kết hợp cụ thể các công cụ như quảng cáo, bán hàng cá nhân, khuyến mại (xúc tiến bán hàng – sales promotion) và quan hệ công chúng (P.R) mà một công ty sử dụng.

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