Social networking platforms

The purpose of this study is to investigate the impact of Electronic word of mouth through social networking platforms on purchase intention of Vietnamese customers in cosmetics field. To conduct the study, the author built up five hypotheses based on the previous studies about EWOM. The outcomes obtained from the data analysis have made the picture clearer when among different factors of eWOM, the quality of eWOM information, the attitude of eWOM information regarding cosmetics have positive impact on cosmetic purchase intention of Vietnamese customers.

20p toduongg 24-08-2024 1 0   Download

Social media are currently building their own empire and power since they have great influence in a flat world. They play an important role in the communication of human beings i.e. sharing information and connecting people. Social media have become the main sources of getting latest news and platforms to spread ideas and mindsets. It is therefore essential to know and understand social media’s key vocabulary and terminologies. The paper analyses and synthesizes 100 collected words concerning social media.

4p tuongtrihoai 23-07-2024 8 3   Download

The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

24p trinhthamhodang1217 14-01-2021 34 3   Download

Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts.

6p guineverehuynh 17-06-2020 19 3   Download

Southeast Asia Digital Future in Focus 2013 products media frag mentation is occurring at light speed in comscore has been preparing for a future today’s multi platform environment, which features scenario where most people will consume content not only computers, but smartphones, tablets, on the go and pcs would no longer be the centre gaming platforms and a seemingly ever increasing of the digital universe. This future is quickly number of emerging devices.

65p hoadat_1990 25-02-2015 43 8   Download