Tactical decisions

Lecture Management accounting: An Australian perspective - Chapter 18 introduce the information for tactical decisions. This chapter include objectives: The management accountant's role in decision making, determining relevant information, information for decisions.

30p allbymyself_07 01-02-2016 62 2   Download

Making decisions under conditions of risk and uncertainty is one of the most important activities that managers engage in. Generally, there is a lack of information and a limited amount of time available to make the decision. Procrastinating and not making a decision sometimes has greater risk than making it.

32p sonnguyen3515 19-09-2013 65 5   Download

The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.

23p camnhung_1 07-12-2012 68 12   Download