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The concept of tourism

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  • Part 1 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing communications; marketing communications and organisational strategy; segmentation, targeting and positioning; marketing communications planning;...

    pdf225p damtuyetha 09-01-2023 6 1   Download

  • Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...

    pdf96p damtuyetha 09-01-2023 7 1   Download

  • Part 1 of ebook "Event management in sport, recreation and tourism: Theoretical and practical dimensions" presents the following content: traditional and niche events in sport, recreation and tourism; the concept of knowledge in event management; the event planning model: the event development phase; the event planning model: the event operational planning phase;...

    pdf147p damtuyetha 09-01-2023 3 1   Download

  • Part 1 of ebook "Analytics in smart tourism design: Concepts and methods" presents the following content: travel demand analytics; predicting tourist demand using big data; travel demand modeling with behavioral data; analytics in everyday life and travel; measuring human senses and the touristic experience - methods and applications; tourism geoanalytics;...

    pdf154p damtuyetha 09-01-2023 3 0   Download

  • Continued part 1, part 2 of ebook "Analytics in smart tourism design: Concepts and methods" presents the following content: web and social media analytics - concepts and methods; estimating the effect of online consumer reviews - an application of count data models; tourism intelligence and visual media analytics for destination management organizations;...

    pdf155p damtuyetha 09-01-2023 0 0   Download

  • This study contributes to the mobile app usability literature by extending the scope of research concept "mobile app usability" to the tourism sector. Previously, this concept was only mentioned in the field of information systems (IS).

    pdf7p visirius 11-01-2023 2 1   Download

  • "English vocabulary in use pre-intermediate" will help you learn more than 2,000 words and phrases, and you can use it without a teacher. There are 100 units in the book. You can study them in any order, but the first four units have information about vocabulary that will help you with your learning. Ebook English vocabulary in use pre-intermediate (Fourth edition): Part 1 include all of the following: Learning, The world around us, People, Daily life, Education and study, Work and business, Leisure and entertainment, Tourism, Communication and technology, Social issues, Concepts.

    pdf136p runthenight02 08-11-2022 10 1   Download

  • Part 1 of ebook "Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry" provide readers with content about: theoretical fundamentals and concepts; case studies - information level; the importance of customer co-creation of value for the tourism and hospitality industry; managing open innovation in small and medium-sized enterprises (SMES); prospects of technology-enhanced social media analysis for open innovation in the leisure industries;... Please refer to part 1 of the ebook for details!

    pdf373p tieuvulinhhoa 22-09-2022 7 1   Download

  • Part 1 of ebook "Tourism impacts, planning and management" provide readers with content about: tourism growth, development and impacts; tourism planning and management concepts, issues and players; social change and the growth of tourism; theoretical perspectives on tourism development; the economic impacts of tourism; environmental impacts of tourism;... Please refer to the ebook for details!

    pdf148p lacvuchi 09-09-2022 9 1   Download

  • Lecture Tourism theory, concepts and models - Chapter 1: Theory, concepts and models. By the end of this lecture you should be able to: define theory and distinguish between good and bad theory; identify and analyse seven types of theory used in tourism; define the differences between theory, concepts and models;...

    ppt17p charaznable 06-06-2022 7 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 2: What is tourism? By the end of this lecture you should be able to: identify and analyse the force field of tourism knowledge; understand the development of myths about tourism and assess their validity; identify the components of tourism; distinguish between and critique heuristic and technical definitions of tourism;...

    ppt19p charaznable 06-06-2022 8 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 3: The structure of tourism. By the end of this lecture you should be able to: describe the key elements of systems models; compare and contrast different open and closed ended models of tourism; demonstrate how each of us operates within our own unique tourism system; analyse the concept of a destination as a key component of any model;...

    ppt14p charaznable 06-06-2022 9 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 4: Attractions. By the end of this lecture you should be able to: conceptualise an attraction; critique the tourism attraction system and identify and apply markers; understand the hierarchy of attractions and recognise that the same attraction can play different roles for different market segments; analyse a taxonomy of attractions;...

    ppt19p charaznable 06-06-2022 9 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 5: Access and the spatial interactions of tourists. By the end of this lecture you should be able to: distinguish between the resource and commodity values of time and analyse how they affect travel patterns; describe distance decay and analyse how it influences both absolute demand and behaviour of tourists; define the effective tourism exclusion zone and analyse its impact on tourism flows;...

    ppt21p charaznable 06-06-2022 9 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 6: International tourism. By the end of this lecture you should be able to: describe factors that influence bilateral tourism flows; identify why tourism is a politically selective activity; analyse the role of Bilateral Air Service Agreements in international tourism; describe the freedoms of the air; critique the role of the World Trade Organization in tourism;...

    ppt15p charaznable 06-06-2022 12 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 7: The political economy of tourism. By the end of this lecture you should be able to: describe the difference between political economy and economics; identify and describe the differences among Keynesian economics, neoliberalism and Marxist perspectives;...

    ppt16p charaznable 06-06-2022 7 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 8: Lifecycle models. By the end of this lecture you should be able to: describe the biological basis of destination lifecycle models; evaluate the validity of Butler’s and Plog’s lifecycle models; analyse the strengths and limitations of each model; compare and contrast the two models and describe how they integrate closely; explain the role of carrying capacity;...

    ppt19p charaznable 06-06-2022 11 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 9: Tourism as a complex system. By the end of this lecture you should be able to: describe why existing lifecycle models are deficient; appreciate that tourism, by its very nature, is inherently volatile; explain how and why tourism functions in a nonlinear manner; explain the key features of a complex system;...

    ppt15p charaznable 06-06-2022 10 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 10: Why do people travel? By the end of this lecture you should be able to: describe the strengths and weaknesses of Maslow’s hierarchy of needs; analyse Dann’s push-pull model; apply Crompton’s motives; critique Iso-Ahola’s optimal arousal model; understand Gutman’s means-end model; apply Pearce’s evolving travel career ladder/pattern;...

    ppt22p charaznable 06-06-2022 8 2   Download

  • Lecture Tourism theory, concepts and models - Chapter 11: Sociological and Anthropological concepts in tourism. By the end of this lecture you should be able to: understand tourism as a quest for contrived reality; evaluate how tourism is a quest for authenticity; define the environmental bubble and critique how it forms the basis of commercial tourism; evaluate Cohen’s five roles of tourists; analyse Cohen’s quest for the other;...

    ppt26p charaznable 06-06-2022 7 2   Download

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