The moderate role of switching costs

This study investigates the impacts of service quality of Jordanian telecommunication and customer satisfaction on customer loyalty. The study also studies though the role of switching cost as a moderate variable. Lack of studies in the field of quality in Jordanian telecommunication is the main reason for this investigation.

14p tozontozon 25-04-2020 29 0   Download

The moderator effects of switching costs and customer expertise in the satisfaction- repurchase intention relationship for mobile telecommunication services. This study discusses and tests the moderator role of monetary, time, effort, social ties and relational switching costs and their interactions with customer expertise in the satisfaction- repurchase intention relationship for mobile communication services.

21p tranminhluanluan 28-05-2018 45 2   Download