The pricing decision

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

10p guineverehuynh 21-06-2020 31 5   Download

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

8p guineverehuynh 22-06-2020 22 0   Download

In this chapter you will: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs;...

10p allbymyself_06 26-01-2016 70 3   Download

CORPORATE HEDGING: CURRENCY DERIVATIVES AND INTEREST RATE DERIVATIVES USE BEFORE AND AFTER SFAS 133 Market equilibrium is defined as a set of housing prices and a rule assigning families to districts on the basis of their income that is consistent with individual family preferences, taking all other families’ decisions as fixed:

114p mualan_mualan 25-02-2013 63 8   Download

One of the four major elements of the marketing mix is price. Một trong bốn yếu tố chính của marketing hỗn hợp là giá cả. Pricing is an important strategic issue because it is related to product positioning. Giá cả là một vấn đề chiến lược quan trọng bởi vì nó có liên quan đến định vị sản phẩm. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. Hơn nữa, giá cả các yếu tố ảnh hưởng đến tiếp thị hỗn hợp khác như tính năng sản phẩm, quyết định kênh, và phát huy....

7p truongtiendoanh 07-12-2010 360 70   Download