The primary consumers

This thesis bridges a gap in extant research by examining key factors that play a role in behavioral grocery shopping routines following minor and major disruptions. The present research involves two interrelated investigations incorporating mixed methodologies (Cresswell, 2003). The primary research objectives of the present thesis are: To model how consumer routines are established and maintained over time (i.e., model of routinization); and to investigate the impact of no, minor, and major disruptions on routinized grocery shopping behavior.

310p runthenight04 02-02-2023 9 3   Download

The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.

174p runthenight04 02-02-2023 11 2   Download

Natural resources are being consumed at an alarming rate, and the capacity of resources and technologies to satisfy food demand for the growing population remains uncertain. Since agriculture along with its allied sector, is the largest source of livelihood in India having 70% of rural household depending on agriculture as their primary occupation of which 82 % of farmers are small and marginal (FAO, 2019), the use of non monetory inputs by the poor farmers can be quite the most feasible, eco-friendly and climate smart option to preserve the environment and safeguard the natural resources.

11p angicungduoc6 22-07-2020 13 4   Download