Their marketing behaviour
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Ebook "Research in accounting regulation (Volume 17)" aims to encourage the submission of original empirical, behavioural or applied research manuscripts that consider strategic and policy implications for regulation, regulatory models and markets. It is intended for individual researchers, practitioners, regulators and students of accountancy who desire to increase their understanding of the regulation of accountancy.
347p tuongnhuoclan 28-11-2023 6 4 Download
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This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques.
183p runthenight04 02-02-2023 4 1 Download
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The behaviour of foreign exchange market in reaction to split sovereign ratings, which is hardly mentioned on recent studies, is a topic of concern, especially in the post-crisis period. We analyse difference of opinion in sovereign credit ratings and their influence on currency market. The first question relates to the response of exchange rates to sovereign credit rating changes.
19p vihassoplattner 07-01-2022 11 0 Download
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The research proves the significance of Green marketing in influencing the buying Behaviour and Energy-saving behaviour as Respondents claim they are highly influenced by Green Packaging and Environmental Beliefs. It can also be noted that although advertising plays a good role in spreading awareness amongst respondents, it is not a significant factor to change their perception regarding the purchase of Green products. Recommendations are made to augment the extent of exploration in the study of Green marketing and its role in energy-saving behaviour.
7p nguaconbaynhay10 22-02-2021 5 0 Download
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Medicinal plants gain significance because of their contribution to local health support systems, generation of local income, foreign exchange earnings and contribution to bio-diversity. Medicinal plants, if cultivated properly, it can contribute significantly to the economic rural development. This study was conducted in Dindigul district of Tamil Nadu, from the selected district four villages was taken for the study.
6p angicungduoc8 07-11-2020 15 0 Download
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Chapter 5 - Starting with the consumer: developing consumer insights. The goals of this chapter are: To understand the role consumer behaviour plays in the development and implementation of IMC programs; to understand the consumer decision-making process and how it varies for different types of purchases; to understand various internal psychological processes, their influence on consumer decision making, and implications for IMC;...
57p koxih_kothogmih7 29-09-2020 18 3 Download
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Objective of this study is to study the Marketing behavior of tomato growers. marketing behavior that consumers display in searching for, purchasing, selling, using, evaluation and disposing of products and services that they expect will satisfy their needs. The study revealed that majority of the respondents (75%) had medium level of overall marketing behaviour followed by low (18.3%) and only 6.7 per cent had high level of marketing behavior.
4p nguaconbaynhay7 15-08-2020 15 0 Download
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Marketing of cashew nut is not properly organized. The channel consists of the producer, village merchant, wholesalers or agents and exporters. Since it is an activity restricted to only three months in a year, there are no exclusive traders for raw cashew nuts. Often there are intermediaries or wholesalers between the traders and manufactures who provide the services of information and make the deal. This has resulted in middleman playing an important role in the marketing of nuts thereby reducing the margin or dividends for the cashew farmers.
8p caygaocaolon6 30-07-2020 8 0 Download
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This study focuses on producers that are manufacturing for the international markets and examines their perceptions and attitude toward private labels and overseas retailers, as well as their actual behaviour in terms of their branding strategy.
10p guineverehuynh 21-06-2020 19 3 Download
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Policyholder capability to easily and promptly change their insurance cover, in terms of contract conditions and provider, has substantially increased during last decades due to high market competency levels and favourable regulations. Consequently, policyholder behaviour modelling acquired increasing attention since being able to predict costumer reaction to future market’s fluctuations and company’s decision achieved a pivotal role within most mature insurance markets.
30p cothumenhmong4 24-03-2020 37 2 Download
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A challenge to EMH is that individuals often overreact and underreact to news causing stock markets to react according to investor behaviour in their investment decision making. Generally, the study determined the effect of investor behaviour on stock market reaction of listed companies in Kenya.
34p chauchaungayxua2 19-01-2020 32 3 Download
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The market for wearable activity trackers has grown prolifically in recent years, with increasing numbers of consumers using them to track, measure, and ideally improve their health and wellbeing. Empirical evidence tends to support wearables as valid, reliable, and effective health behaviour change tools, however little research has been conducted to understand experiential aspects of the devices, particularly thier effects on users’ psychological wellbeing and affect.
8p vimadrid2711 19-12-2019 7 1 Download
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Study on relationship between profile characteristics of groundnut farmers and their marketing behaviour aimed to bring out a strategy to increase the marketing behaviour of groundnut farmers. The Present investigation was carried out in Anantapuramu district of Andhra Pradesh. The results of the study revealed that the independent variables viz.
6p kethamoi2 14-12-2019 17 0 Download
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Decision-making theories in tourism can be classified into three groups based on their underlined assumptions: rational choice, affect-driven and dual-process theories. Rational choice theories are the dominant framework in many fields including economics, political science, finance, marketing and tourism.
22p vixuka2711 12-06-2019 12 0 Download
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Decision-making theories in tourism can be classified into three groups based on their underlined assumptions: rational choice, affect-driven and dual-process theories. Rational choice theories are the dominant framework in many fields including economics, political science, finance, and marketing.
16p vixuka2711 12-06-2019 18 1 Download
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After gathering information, consumers then need to begin the process of making a decision about resolving their problem. In this chapter, we will examine the evaluative criteria used; the measurement aspects of evaluative criteria; note that consumers’ judgments can be inaccurate; and that as judgement is difficult, consumers use surrogate indicators; we’ll study the decision rules that may be used; and finally discuss how to utilise this knowledge to formulate marketing strategy.
29p tangtuy04 16-03-2016 58 3 Download
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Marketers expend considerable effort to have consumers learn about their products. Therefore it is vital that we understand how consumers, and that includes us, learn. There are different types of learning, and in this chapter we will discuss the five types. The characteristics of learning are important, including aspects such as the strength of learning, reinforcing learning and the importance of brands.
28p tangtuy04 16-03-2016 53 4 Download
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In this lecture we will discuss some of the reasons that consumers behave the way they do, the theories of motivation and their application in marketing. We’ll also discuss theories of personality and how they can be applied. And finally, we’ll talk about how you can use insights about emotions in marketing. Firms now look to these aspects to differentiate their products, as the market is crowded with ‘look-alike’ products and these aspects can sometimes provide the marketing edge required.
24p tangtuy04 16-03-2016 56 4 Download
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This lecture demonstrates how demographics can be used in consumer behaviour. In this chapter, you will learn to: Use of demographic factors, anticipating demographic shifts, subcultures and their influence on behaviour, changing roles in society, lifestyle and how it is measured, psychographics and its applications, using lifestyle and psychographics for market segmentation.
31p tangtuy04 16-03-2016 50 3 Download
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Chapter 14 - Group influence and communication. This lecture explains how groups are defined and their influence on consumption. Marketers use information about groups to devise various strategies and utilise groups to communicate information about their products. The concept of diffusion of innovations or ideas is an example of the influence of groups in marketing.
33p tangtuy04 16-03-2016 71 4 Download