Through the use of electronic

Xem 1-2 trên 2 kết quả Through the use of electronic

Summary of PhD thesis in Business Administration: Influences of Electronic word of mouth (EWOM) on real estate purchase intention in Vietnam

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 37 4 Download

Dissertation summary Business Administration: A research on determinants influencing the acceptance of electronic word of mouth of consumers in Ho Chi Minh city

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.

27p mmlemmlem_124 22-12-2020 13 4 Download