Tourism development in Danang

Regional clustering is one of the effective ways for tourism development, economic growth and increase in competitiveness of relevant services. Currently, there has been little study on the perception, attitudes and expectations of local people and tourists on the clustering of tourism products and tourist destinations for cultural heritage tourism development.

5p vigeneralmotors 13-07-2022 3 1   Download

The potential tourism products of the city developed from the advantage of natural resources such as sea, river, and mountain, which currently stressed on sea tourism only. Natural resources and location of Danang create the most robust capacity to develop co-creation tourism experiences. The results also reveal the lack in both development strategy and management from tourism destination management to co-creation tourism experiences of Danang city. The study also provides some future suggestion for Danang city tourism management.

10p huyetthienthan 23-11-2021 8 0   Download

This study applies the text-mining methodology, aims to explore how urban image formed with which destination brand personalities. Based on online reviews retrieved from TripAdvisor, 12 traits related to four dimensions of Danang brand personalities is explored. These dimensions are sincerity, excitement, competence, and sophistication. The results show that excitement and competence are dominant personalities of Danang urban heritage image with the coverages are 6.31% and 2.86%, respectively. Some implications for city image promotion and further research also are suggested.

11p huyetthienthan 23-11-2021 7 0   Download