Understanding business

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  • Chapter 1 - Taking risks and making profits within the dynamic business environment. In this chapter, the learning objectives are: Describe the relationship between profit and risk, and show how businesses and nonprofits can raise the standard of living for all; compare and contrast being an entrepreneur and working for others; analyze the effects of the economic environment and taxes on businesses;...

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  • Chapter 2 - Understanding economics and how it affects business. The goals of this chapter are: Explain basic economic, what capitalism is and how free markets work; analyze the trend toward mixed economies; describe the economic system of the U.S., including the significance of key economic indicators (especially GDP), productivity and the business cycle;...

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  • Chapter 8 - Structuring organizations for today’s challenges. In this chapter students will be able to: Outline the basic principles of organization management, compare the organizational theories of Fayol and Weber, evaluate the choices managers make in structuring organizations, contrast the various organizational models, identify the benefits of inter-firm cooperation and coordination, explain how organizational culture can help businesses adapt to change.

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  • Chapter 10 - Motivating employees. In this chapter, students will be able to understand: Explain Taylor’s theory of scientific management, describe the Hawthorne studies and their significance to management, identify the levels of Maslow’s hierarchy of needs and apply them to employee motivation,...

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  • Chapter 14 - Developing and pricing goods and services. After studying this chapter you will be able to understand: Describe a total product offer; identify the various kinds of consumer and industrial goods; summarize the functions of packaging; contrast brand, brand name, and trademark, and show the value of brand equity; explain the steps in the new-product development process; describe the product life cycle; identify various pricing objectives and strategies.

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  • Chapter 3 - Doing business in global markets. The purpose of this chapter is: Discuss the importance of the global market and the roles of comparative advantage and absolute advantage in global trade, explain the importance of importing and exporting, and understand key terms used in global business, illustrate the strategies used in reaching global markets and explain the role of multinational corporations,…

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  • Chapter 6 - Entrepreneurship and starting a small business. After completing this unit, you should be able to: Explain why people take the risks of entrepreneurship; list the attributes of successful entrepreneurs; and describe entrepreneurial teams, intrapreneurs, and home- and web-based businesses; discuss the importance of small business to the american economy and summarize the major causes of small-business failure; summarize the ways to learn about how small businesses operate;…

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  • Chapter 17 - Understanding accounting and financial information. In this chapter, you will learn to: Demonstrate the role that accounting and financial information play for a business and for its stakeholders; identify the different disciplines within the accounting profession; list the steps in the accounting cycle, distinguish between accounting and bookkeeping, and explain how computers are used in accounting;…

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  • In this chapter, students will be able to understand: Explain the role and responsibilities of financial managers; outline the financial planning process, and explain the three key budgets in the financial plan; explain why firms need operating funds; identify and describe different sources of short-term financing; identify and describe different sources of long-term financing.

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  • Part 1 book “Business essentials” has contents: Understanding business ethics and social responsibility, understanding the global context of business, managing the business, organizing the business, operations management and quality, employee behavior and motivation,… and other contents.

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  • Business process reengineering is the most popular business concept of the 1990’s. Celebrated in best-selling books (in the U.S., Japan, Brazil, and many countries in Europe), articles in every major business publication, conferences, and even several videotapes, reengineering has penetrated into every continent except Antarctica. Thousands of companies and public sector organizations have initiated reengineering initiatives. Internal and external consultants on the topic have proliferated dramatically. Many universities have created courses on the topic for business school students....

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  • This IBM® Redbook is primarily intended for use by IBM Clients and IBM Business Partners. In it we discuss and demonstrate technology, architectures, techniques, and product capabilities for business performance management (BPM). BPM is a relatively new and evolving initiative that brings together a number of technologies to monitor and manage the attainment of business measurements and goals. However, this redbook is not intended to be a comprehensive treatise on BPM, but more of an introduction to help you understand it and get started with your implementation....

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  • Tham khảo tài liệu 'how to understand business finance, second edition_4', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • The U.S. economy is highly dynamic: businesses open and close, workers switch jobs and start new enterprises, and innovative technologies redefine the workplace and enhance productivity. With globalization markets have also become more interconnected. Measuring business activity in this rapidly evolving environment increasingly requires tracking complex interactions among firms, establishments, employers, and employees.

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  • Tham khảo tài liệu 'how to understand business finance, second edition_2', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Tham khảo tài liệu 'how to understand business finance, second edition_6', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Chapter 11 - Human resource management: Finding and keeping the best employees. This chapter include objectives: Explain the importance of human resource management, and describe current issues in managing human resources; illustrate the effects of legislation on human resource management; summarize the five steps in human resource planning;…

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  • Chapter 13 - Marketing: Helping buyers buy. This chapter include objectives: Define marketing, and apply the marketing concept to both for-profit and nonprofit organizations; describe the four p’s of marketing; summarize the marketing research process; show how marketers use environmental scanning to learn about the changing marketing environment;…

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  • After studying this chapter you will be able to: Explain the concept of marketing channels and their value; demonstrate how intermediaries perform the six marketing utilities; identify the types of wholesale intermediaries in the distribution system; compare the distribution strategies retailers use; explain the various kinds of non-store retailing; explain the various ways to build cooperation in channel systems; describe logistics and outline how intermediaries manage the transportation and storage of goods.

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  • Tham khảo tài liệu 'how to understand business finance, second edition_3', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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