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Critical factors affecting sales revenue in supermarket chains: A critical review of literature

The retail industry in Vietnam has received a great contribution from supermarket chains. With the explosion of urban areas, the supermarket chains have gradually replaced the role of markets. However, the retail industry is highly competitive, requiring businesses in this industry to have appropriate strategies to survive and develop sustainably.

viericschmid
12/01/2022

Critical factors

Sale revenues

Theoretical research

Supermarket chains

Competitors and marketing policies

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