Ebook Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry - Part 2

Continued part 1, part 2 of ebook "Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry" provide readers with content about: crowdsourcing in the tourism industry - from idea generation towards merchandizing user-generated souvenirs; collecting tour plans from potential visitors - a web-based interactive tour planner and a strategic use of its log data; how quebec city crowdsources locals to promote its destination; crowdsourcing as a tool to help generate innovation in small and medium-sized hotels;... Please refer to part 2 of the ebook for details!